{
 "schema": "state-of-pet-food-v1",
 "generated_from": "pet_foods_flat.parquet",
 "total_skus": 2354,
 "coverage": {
  "dog": 1112,
  "cat": 1242,
  "dry": 993,
  "wet": 1306,
  "brands": 50,
  "has_ingredients_pct": 96.6,
  "has_ga_core_pct": 88.3,
  "has_kcal_pct": 76.6,
  "priced_pct": 72.5,
  "cost_pct": 53.1
 },
 "cost_by_segment": [
  {
   "species": "cat",
   "form": "dry",
   "n": 187,
   "median": 3.129,
   "p25": 2.321,
   "p75": 3.809
  },
  {
   "species": "cat",
   "form": "wet",
   "n": 427,
   "median": 22.258,
   "p25": 16.04,
   "p75": 28.124
  },
  {
   "species": "dog",
   "form": "dry",
   "n": 421,
   "median": 1.908,
   "p25": 1.509,
   "p75": 2.571
  },
  {
   "species": "dog",
   "form": "wet",
   "n": 215,
   "median": 10.997,
   "p25": 8.985,
   "p75": 15.683
  }
 ],
 "wet_dry_multiple_dog": 5.8,
 "macros_by_segment": [
  {
   "species": "cat",
   "form": "dry",
   "n": 283,
   "protein_dm_median": 39.6,
   "carbs_dm_median": 30.0,
   "pct_cal_carb_median": 27.3
  },
  {
   "species": "cat",
   "form": "wet",
   "n": 732,
   "protein_dm_median": 53.3,
   "carbs_dm_median": 4.6,
   "pct_cal_carb_median": 4.2
  },
  {
   "species": "dog",
   "form": "dry",
   "n": 494,
   "protein_dm_median": 30.0,
   "carbs_dm_median": 39.6,
   "pct_cal_carb_median": 36.5
  },
  {
   "species": "dog",
   "form": "wet",
   "n": 258,
   "protein_dm_median": 40.9,
   "carbs_dm_median": 13.9,
   "pct_cal_carb_median": 13.4
  }
 ],
 "legume": {
  "denominator": 2275,
  "share_2plus_pct": 18.7,
  "dist": {
   "0": 1384,
   "1": 465,
   "2": 274,
   "3plus": 152
  }
 },
 "transparency_top": [
  {
   "brand": "Purina Pro Plan",
   "n": 59,
   "transparency_pct": 73.3
  },
  {
   "brand": "Purina ONE",
   "n": 19,
   "transparency_pct": 73.3
  },
  {
   "brand": "Fromm",
   "n": 123,
   "transparency_pct": 66.7
  },
  {
   "brand": "Taste of the Wild",
   "n": 32,
   "transparency_pct": 66.7
  },
  {
   "brand": "Diamond Naturals",
   "n": 25,
   "transparency_pct": 60.0
  },
  {
   "brand": "Blue Buffalo",
   "n": 312,
   "transparency_pct": 60.0
  },
  {
   "brand": "Zignature",
   "n": 54,
   "transparency_pct": 60.0
  },
  {
   "brand": "Fancy Feast",
   "n": 25,
   "transparency_pct": 60.0
  },
  {
   "brand": "Friskies",
   "n": 18,
   "transparency_pct": 60.0
  },
  {
   "brand": "Canidae",
   "n": 64,
   "transparency_pct": 60.0
  }
 ],
 "transparency_bottom": [
  {
   "brand": "Solid Gold",
   "n": 23,
   "transparency_pct": 13.3
  },
  {
   "brand": "Iams",
   "n": 70,
   "transparency_pct": 0.0
  },
  {
   "brand": "Sheba",
   "n": 52,
   "transparency_pct": 0.0
  },
  {
   "brand": "Nutro",
   "n": 84,
   "transparency_pct": 0.0
  },
  {
   "brand": "Pedigree",
   "n": 70,
   "transparency_pct": 0.0
  }
 ],
 "hedonic": {
  "method": "OLS of log(cost/1,000kcal) on protein/fat/fiber (DM), grain-free, novel-protein and LID flags, plus log bag size for dry segments; brand premium = mean residual per brand (>=8 priced SKUs).",
  "segments": [
   {
    "species": "dog",
    "form": "dry",
    "n": 325,
    "r2": 0.56,
    "bag_size_controlled": true,
    "coefs": {
     "const": 1.4839,
     "protein_dm": 0.0114,
     "fat_dm": -0.0144,
     "fiber_dm": 0.0279,
     "grain_free": 0.1575,
     "novel_protein": 0.2127,
     "single_animal_protein": 0.1922,
     "log_bag_lb": -0.4191
    },
    "brand_premiums": [
     {
      "brand": "Royal Canin",
      "n": 72,
      "premium_pct": 37.3
     },
     {
      "brand": "Merrick",
      "n": 28,
      "premium_pct": 17.8
     },
     {
      "brand": "Fromm",
      "n": 36,
      "premium_pct": 1.1
     },
     {
      "brand": "Blue Buffalo",
      "n": 85,
      "premium_pct": -3.0
     },
     {
      "brand": "Purina Pro Plan",
      "n": 24,
      "premium_pct": -16.1
     },
     {
      "brand": "Taste of the Wild",
      "n": 18,
      "premium_pct": -20.0
     },
     {
      "brand": "Diamond Naturals",
      "n": 15,
      "premium_pct": -38.1
     }
    ],
    "value_leaders": [
     {
      "brand": "Pedigree",
      "product_name": "PEDIGREE® Complete Nutrition Dry Dog Food Adult Roasted Chicken, Rice & Vegetable Flavor",
      "form": "dry",
      "species": "dog",
      "protein_dm": 23.9,
      "cost_per_1000kcal": 1.2,
      "pct_below_predicted": 70.0
     },
     {
      "brand": "Rachael Ray Nutrish",
      "product_name": "Rachael Ray Nutrish Real Chicken & Veggies Recipe Dry Dog Food",
      "form": "dry",
      "species": "dog",
      "protein_dm": 25.6,
      "cost_per_1000kcal": 0.85,
      "pct_below_predicted": 62.0
     },
     {
      "brand": "Iams",
      "product_name": "IAMS™ Proactive Health Adult MiniChunks Chicken & Whole Grain Recipe Dry Dog Food",
      "form": "dry",
      "species": "dog",
      "protein_dm": 27.8,
      "cost_per_1000kcal": 1.32,
      "pct_below_predicted": 61.0
     },
     {
      "brand": "Diamond Naturals",
      "product_name": "Diamond Naturals Skin & Coat All Life Stages Dog Salmon & Potato Formula",
      "form": "dry",
      "species": "dog",
      "protein_dm": 27.8,
      "cost_per_1000kcal": 0.9,
      "pct_below_predicted": 54.0
     },
     {
      "brand": "Rachael Ray Nutrish",
      "product_name": "Rachael Ray Nutrish Real Salmon, Veggies & Brown Rice Recipe Dry Dog Food",
      "form": "dry",
      "species": "dog",
      "protein_dm": 27.8,
      "cost_per_1000kcal": 0.91,
      "pct_below_predicted": 53.0
     },
     {
      "brand": "Blue Buffalo",
      "product_name": "Baby BLUE Small Breed Puppy Chicken and Oatmeal Recipe",
      "form": "dry",
      "species": "dog",
      "protein_dm": 32.2,
      "cost_per_1000kcal": 1.84,
      "pct_below_predicted": 52.0
     },
     {
      "brand": "Diamond Naturals",
      "product_name": "Diamond Naturals Large Breed Adult Dog Chicken & Rice Formula",
      "form": "dry",
      "species": "dog",
      "protein_dm": 25.6,
      "cost_per_1000kcal": 0.69,
      "pct_below_predicted": 50.0
     },
     {
      "brand": "Blue Buffalo",
      "product_name": "Life Protection Formula Small Breed Puppy Chicken and Oatmeal Recipe",
      "form": "dry",
      "species": "dog",
      "protein_dm": 32.2,
      "cost_per_1000kcal": 1.77,
      "pct_below_predicted": 49.0
     },
     {
      "brand": "Iams",
      "product_name": "IAMS™ PROACTIVE HEALTH Smart Puppy Dry Dog Food with Real Chicken",
      "form": "dry",
      "species": "dog",
      "protein_dm": 32.2,
      "cost_per_1000kcal": 1.17,
      "pct_below_predicted": 45.0
     },
     {
      "brand": "Diamond",
      "product_name": "Diamond Puppy",
      "form": "dry",
      "species": "dog",
      "protein_dm": 34.4,
      "cost_per_1000kcal": 0.62,
      "pct_below_predicted": 44.0
     }
    ]
   },
   {
    "species": "dog",
    "form": "wet",
    "n": 150,
    "r2": 0.329,
    "bag_size_controlled": false,
    "coefs": {
     "const": 3.4469,
     "protein_dm": -0.0227,
     "fat_dm": -0.0224,
     "fiber_dm": 0.057,
     "grain_free": 0.1233,
     "novel_protein": -0.0439,
     "single_animal_protein": -0.0949
    },
    "brand_premiums": [
     {
      "brand": "Royal Canin",
      "n": 23,
      "premium_pct": 14.3
     },
     {
      "brand": "Fromm",
      "n": 38,
      "premium_pct": 8.0
     },
     {
      "brand": "Merrick",
      "n": 31,
      "premium_pct": 1.4
     },
     {
      "brand": "Zignature",
      "n": 9,
      "premium_pct": -0.1
     },
     {
      "brand": "Blue Buffalo",
      "n": 34,
      "premium_pct": -10.4
     }
    ],
    "value_leaders": [
     {
      "brand": "Royal Canin",
      "product_name": "Royal Canin Mature Adult in Gel Canned Dog Food",
      "form": "wet",
      "species": "dog",
      "protein_dm": 34.9,
      "cost_per_1000kcal": 11.34,
      "pct_below_predicted": 51.0
     },
     {
      "brand": "Merrick",
      "product_name": "Grain Free Puppy Plate Real Beef Wet Dog Food",
      "form": "wet",
      "species": "dog",
      "protein_dm": 44.4,
      "cost_per_1000kcal": 10.42,
      "pct_below_predicted": 51.0
     },
     {
      "brand": "Royal Canin",
      "product_name": "Royal Canin Adult In Gel Canned Dog Food",
      "form": "wet",
      "species": "dog",
      "protein_dm": 28.9,
      "cost_per_1000kcal": 10.14,
      "pct_below_predicted": 50.0
     },
     {
      "brand": "Royal Canin",
      "product_name": "Royal Canin Golden Retriever Adult Loaf in Sauce Canned Dog Food",
      "form": "wet",
      "species": "dog",
      "protein_dm": 33.2,
      "cost_per_1000kcal": 14.04,
      "pct_below_predicted": 48.0
     },
     {
      "brand": "Merrick",
      "product_name": "Grain Free Real Duck Wet Dog Food",
      "form": "wet",
      "species": "dog",
      "protein_dm": 36.4,
      "cost_per_1000kcal": 10.54,
      "pct_below_predicted": 42.0
     },
     {
      "brand": "Royal Canin",
      "product_name": "Royal Canin Labrador Retriever Adult Loaf in Sauce Canned Dog Food",
      "form": "wet",
      "species": "dog",
      "protein_dm": 38.4,
      "cost_per_1000kcal": 14.11,
      "pct_below_predicted": 42.0
     },
     {
      "brand": "Royal Canin",
      "product_name": "Royal Canin Boxer Adult Loaf in Sauce Canned Dog Food",
      "form": "wet",
      "species": "dog",
      "protein_dm": 35.0,
      "cost_per_1000kcal": 11.0,
      "pct_below_predicted": 41.0
     },
     {
      "brand": "Blue Buffalo",
      "product_name": "BLUE Wilderness Senior Dog Turkey and Chicken Grill",
      "form": "wet",
      "species": "dog",
      "protein_dm": 36.4,
      "cost_per_1000kcal": 7.44,
      "pct_below_predicted": 40.0
     },
     {
      "brand": "Royal Canin",
      "product_name": "Royal Canin German Shepherd Adult Loaf in Sauce Canned Dog Food",
      "form": "wet",
      "species": "dog",
      "protein_dm": 34.2,
      "cost_per_1000kcal": 12.29,
      "pct_below_predicted": 39.0
     },
     {
      "brand": "Pedigree",
      "product_name": "PEDIGREE® Choice Cuts in Gravy – Chicken & Filet Mignon",
      "form": "wet",
      "species": "dog",
      "protein_dm": 44.4,
      "cost_per_1000kcal": 7.87,
      "pct_below_predicted": 38.0
     }
    ]
   },
   {
    "species": "cat",
    "form": "wet",
    "n": 382,
    "r2": 0.237,
    "bag_size_controlled": false,
    "coefs": {
     "const": 2.5224,
     "protein_dm": 0.0074,
     "fat_dm": -0.0138,
     "fiber_dm": 0.0226,
     "grain_free": 0.2704,
     "novel_protein": 0.1552,
     "single_animal_protein": -0.1586
    },
    "brand_premiums": [
     {
      "brand": "Royal Canin",
      "n": 18,
      "premium_pct": 55.1
     },
     {
      "brand": "Fromm",
      "n": 16,
      "premium_pct": 35.3
     },
     {
      "brand": "Purina Pro Plan",
      "n": 8,
      "premium_pct": 25.2
     },
     {
      "brand": "Weruva",
      "n": 133,
      "premium_pct": 6.7
     },
     {
      "brand": "Tiki Cat",
      "n": 101,
      "premium_pct": 1.0
     },
     {
      "brand": "Merrick",
      "n": 11,
      "premium_pct": -8.4
     },
     {
      "brand": "Blue Buffalo",
      "n": 56,
      "premium_pct": -14.2
     },
     {
      "brand": "Fancy Feast",
      "n": 17,
      "premium_pct": -29.4
     },
     {
      "brand": "Friskies",
      "n": 10,
      "premium_pct": -62.4
     }
    ],
    "value_leaders": [
     {
      "brand": "Tiki Cat",
      "product_name": "Tiki Cat Solutions Mousse: Chicken Recipe in Broth",
      "form": "wet",
      "species": "cat",
      "protein_dm": 55.6,
      "cost_per_1000kcal": 3.32,
      "pct_below_predicted": 83.0
     },
     {
      "brand": "Tiki Cat",
      "product_name": "Tiki Cat Solutions Digestion Supplement: Chicken & Egg Recipe in Broth",
      "form": "wet",
      "species": "cat",
      "protein_dm": 62.5,
      "cost_per_1000kcal": 4.3,
      "pct_below_predicted": 81.0
     },
     {
      "brand": "Tiki Cat",
      "product_name": "Tiki Cat Solutions Mousse: Chicken & Egg Recipe in Broth",
      "form": "wet",
      "species": "cat",
      "protein_dm": 55.6,
      "cost_per_1000kcal": 3.69,
      "pct_below_predicted": 81.0
     },
     {
      "brand": "Tiki Cat",
      "product_name": "Tiki Cat Solutions Skin & Coat Supplement: Salmon Recipe in Broth",
      "form": "wet",
      "species": "cat",
      "protein_dm": 76.9,
      "cost_per_1000kcal": 6.07,
      "pct_below_predicted": 79.0
     },
     {
      "brand": "Tiki Cat",
      "product_name": "Tiki Cat Solutions Mobility Supplement: Chicken Recipe in Broth",
      "form": "wet",
      "species": "cat",
      "protein_dm": 62.5,
      "cost_per_1000kcal": 4.28,
      "pct_below_predicted": 78.0
     },
     {
      "brand": "Tiki Cat",
      "product_name": "Tiki Cat Solutions Topper: Chicken Recipe in Broth",
      "form": "wet",
      "species": "cat",
      "protein_dm": 80.0,
      "cost_per_1000kcal": 7.29,
      "pct_below_predicted": 76.0
     },
     {
      "brand": "Friskies",
      "product_name": "Friskies Extra Gravy Paté with Salmon in Savory Gravy",
      "form": "wet",
      "species": "cat",
      "protein_dm": 44.4,
      "cost_per_1000kcal": 5.42,
      "pct_below_predicted": 69.0
     },
     {
      "brand": "Friskies",
      "product_name": "Friskies Paté Salmon Dinner",
      "form": "wet",
      "species": "cat",
      "protein_dm": 40.9,
      "cost_per_1000kcal": 4.8,
      "pct_below_predicted": 65.0
     },
     {
      "brand": "Friskies",
      "product_name": "Friskies Prime Filets with Beef in Gravy",
      "form": "wet",
      "species": "cat",
      "protein_dm": 55.6,
      "cost_per_1000kcal": 6.53,
      "pct_below_predicted": 64.0
     },
     {
      "brand": "Friskies",
      "product_name": "Friskies Shreds Chicken in Gravy",
      "form": "wet",
      "species": "cat",
      "protein_dm": 50.0,
      "cost_per_1000kcal": 6.29,
      "pct_below_predicted": 63.0
     }
    ]
   }
  ]
 },
 "grain_free_premium": [
  {
   "species": "cat",
   "form": "dry",
   "grain_free_median": 2.819,
   "grain_in_median": 3.163,
   "premium_pct": -10.9,
   "n_gf": 32,
   "n_grain": 150
  },
  {
   "species": "cat",
   "form": "wet",
   "grain_free_median": 22.771,
   "grain_in_median": 19.046,
   "premium_pct": 19.6,
   "n_gf": 309,
   "n_grain": 118
  },
  {
   "species": "dog",
   "form": "dry",
   "grain_free_median": 2.123,
   "grain_in_median": 1.869,
   "premium_pct": 13.6,
   "n_gf": 70,
   "n_grain": 351
  },
  {
   "species": "dog",
   "form": "wet",
   "grain_free_median": 10.379,
   "grain_in_median": 11.616,
   "premium_pct": -10.6,
   "n_gf": 99,
   "n_grain": 113
  }
 ],
 "maker_concentration": {
  "brand_count": 50,
  "family_count": 24,
  "top3_family_sku_share_pct": 50.7,
  "multi_brand_families": [
   {
    "brands": [
     "Blue Buffalo",
     "Tiki Cat"
    ],
    "skus": 481
   },
   {
    "brands": [
     "Acana",
     "Iams",
     "Nom Nom",
     "Nutro",
     "Orijen",
     "Pedigree",
     "Royal Canin",
     "Sheba"
    ],
    "skus": 468
   },
   {
    "brands": [
     "Beneful",
     "Cat Chow",
     "Fancy Feast",
     "Friskies",
     "Merrick",
     "Purina Beyond",
     "Purina Dog Chow",
     "Purina ONE",
     "Purina Pro Plan"
    ],
    "skus": 244
   },
   {
    "brands": [
     "4health",
     "Diamond",
     "Diamond CARE",
     "Diamond Naturals",
     "Kirkland Signature",
     "Solid Gold",
     "Taste of the Wild"
    ],
    "skus": 94
   },
   {
    "brands": [
     "Canidae",
     "Natural Balance",
     "Stella & Chewy's"
    ],
    "skus": 94
   },
   {
    "brands": [
     "Fussie Cat",
     "Zignature"
    ],
    "skus": 79
   },
   {
    "brands": [
     "9Lives",
     "Rachael Ray Nutrish"
    ],
    "skus": 19
   }
  ]
 },
 "same_maker_spread": [
  {
   "family_brands": [
    "Acana",
    "Iams",
    "Nom Nom",
    "Nutro",
    "Orijen",
    "Pedigree",
    "Royal Canin",
    "Sheba"
   ],
   "segment": "dog dry",
   "cheapest_brand": "Pedigree",
   "cheapest_median": 1.19,
   "priciest_brand": "Royal Canin",
   "priciest_median": 3.19,
   "spread_pct": 168.0,
   "per_brand": [
    {
     "brand": "Pedigree",
     "n": 14,
     "median_cost": 1.19
    },
    {
     "brand": "Iams",
     "n": 20,
     "median_cost": 1.26
    },
    {
     "brand": "Nutro",
     "n": 13,
     "median_cost": 1.7
    },
    {
     "brand": "Orijen",
     "n": 5,
     "median_cost": 2.71
    },
    {
     "brand": "Royal Canin",
     "n": 72,
     "median_cost": 3.19
    }
   ]
  },
  {
   "family_brands": [
    "Beneful",
    "Cat Chow",
    "Fancy Feast",
    "Friskies",
    "Merrick",
    "Purina Beyond",
    "Purina Dog Chow",
    "Purina ONE",
    "Purina Pro Plan"
   ],
   "segment": "dog dry",
   "cheapest_brand": "Purina Pro Plan",
   "cheapest_median": 1.88,
   "priciest_brand": "Merrick",
   "priciest_median": 2.48,
   "spread_pct": 32.0,
   "per_brand": [
    {
     "brand": "Purina Pro Plan",
     "n": 24,
     "median_cost": 1.88
    },
    {
     "brand": "Merrick",
     "n": 28,
     "median_cost": 2.48
    }
   ]
  },
  {
   "family_brands": [
    "4health",
    "Diamond",
    "Diamond CARE",
    "Diamond Naturals",
    "Kirkland Signature",
    "Solid Gold",
    "Taste of the Wild"
   ],
   "segment": "dog dry",
   "cheapest_brand": "Diamond Naturals",
   "cheapest_median": 1.07,
   "priciest_brand": "Taste of the Wild",
   "priciest_median": 1.29,
   "spread_pct": 20.0,
   "per_brand": [
    {
     "brand": "Diamond Naturals",
     "n": 15,
     "median_cost": 1.07
    },
    {
     "brand": "Taste of the Wild",
     "n": 18,
     "median_cost": 1.29
    }
   ]
  }
 ],
 "small_bag_premium": {
  "n": 229,
  "median_premium_pct": 49.0,
  "p75_premium_pct": 71.0,
  "share_over_50pct": 50.0,
  "examples": [
   {
    "brand": "Fromm",
    "product_name": "Nutritionals Digestive Support Low Fat Chicken & Oatmeal Recipe Dry Dog Food",
    "species": "dog",
    "form": "dry",
    "small_lb": 4.0,
    "large_lb": 26.0,
    "small_cost": 5.13,
    "large_cost": 2.04,
    "premium_pct": 152.0
   },
   {
    "brand": "Fromm",
    "product_name": "Classic Adult Dry Dog Food",
    "species": "dog",
    "form": "dry",
    "small_lb": 5.0,
    "large_lb": 30.0,
    "small_cost": 2.37,
    "large_cost": 0.98,
    "premium_pct": 142.0
   },
   {
    "brand": "Canidae",
    "product_name": "All Life Stages Dry Dog Food: Multi-Protein Chicken, Turkey, and Lamb",
    "species": "dog",
    "form": "dry",
    "small_lb": 5.0,
    "large_lb": 40.0,
    "small_cost": 1.95,
    "large_cost": 0.81,
    "premium_pct": 140.0
   },
   {
    "brand": "Meow Mix",
    "product_name": "Meow Mix Original Choice",
    "species": "cat",
    "form": "dry",
    "small_lb": 3.1,
    "large_lb": 6.3,
    "small_cost": 2.09,
    "large_cost": 0.9,
    "premium_pct": 132.0
   },
   {
    "brand": "Wellness",
    "product_name": "Wellness CORE Natural Grain Free Dry Dog Food, Original Turkey & Chicken Recipe",
    "species": "dog",
    "form": "dry",
    "small_lb": 4.0,
    "large_lb": 35.0,
    "small_cost": 3.14,
    "large_cost": 1.37,
    "premium_pct": 130.0
   },
   {
    "brand": "Purina ONE",
    "product_name": "Purina ONE Chicken & Rice Formula Dry Dog Food",
    "species": "dog",
    "form": "dry",
    "small_lb": 4.0,
    "large_lb": 16.5,
    "small_cost": 2.42,
    "large_cost": 1.06,
    "premium_pct": 128.0
   }
  ]
 },
 "flavor_rule": {
  "n_flavor_named": 17,
  "n_without_that_ingredient": 1,
  "pct_without": 6.0,
  "examples_unbacked": [
   {
    "brand": "Purina Dog Chow",
    "product_name": "Dog Chow Complete Adult Beef Flavor Dry Dog Food",
    "species": "dog",
    "flavor_backed_by_ingredient": false
   }
  ]
 },
 "name_word_premium": [
  {
   "word": "natural",
   "n": 18,
   "premium_pct": 25.7
  },
  {
   "word": "wholesome",
   "n": 20,
   "premium_pct": 3.2
  },
  {
   "word": "wild",
   "n": 15,
   "premium_pct": -8.1
  }
 ]
}