Erin Rose
I build tools that make hidden data legible. I'm the founder of CareCost Estimate, where I parsed tens of terabytes of federally mandated — but practically unreadable — healthcare pricing files into a tool anyone can use, and of Verified Supplement Data, which does the same for dietary supplement labels and clinical evidence. Verified Pet Food Data applies the same approach to pet food: read the primary sources most people never read — the actual label, the FDA's recall feed — and turn them into numbers you can check.
What I am, and what I'm not
I am not a veterinarian or animal nutritionist, and nothing on this site is veterinary advice. I'm a data engineer. That's exactly why every page here is built so you don't have to take my word for anything:
- Guaranteed analysis and calorie data are sourced from the official product label, with a source link per SKU
- Cost per 1,000 kcal is computed with a formula shown on the page — not a hidden score
- Recall records link directly to the FDA's official notice
- When I get something wrong, email me and I'll fix it
Sites in this space usually hand you a star rating built from a formula they won't show you. I'd rather show you the source. The accountability here is the methodology and data you can check yourself.
Other verifiable work
- Verified Supplement Data: verifiedsupplementdata.com — cost-per-effective-dose supplement database, same label-sourced, no-ratings method
- CareCost Estimate: carecostestimate.com — healthcare price-transparency tool built from federally mandated hospital and payer pricing files
- GitHub: erinheit451
Why I built this
Pet food comparison sites run on the same pattern as a lot of consumer content: an undisclosed scoring formula standing in for numbers you could just check yourself. The label is public. The FDA recall feed is public. Making both of those legible and comparable is a data problem, and data problems are what I do.
Questions, corrections, or just want to check my work? erinrose451@gmail.com.