Home / Cat food / Natural Balance / Platefulls Salmon, Tuna, Chicken & Shrimp Recipe Morsels in Gravy

product photo
coming soon
no verified photo yet — never a mockup

Natural Balance · brand facts & recall history →

Platefulls Salmon, Tuna, Chicken & Shrimp Recipe Morsels in Gravy

Wet food · adult cats

A formulated-to-meet wet food from Natural Balance. Cat-food pricing isn't in our corpus for this SKU yet, so cost-per-day isn't shown — the composition numbers below are fully verified.

THE FACTS, ONE SENTENCE — data as JSON · reference cat 10 lb · updated 2026-07-12

Your catupdates every number on this page
10 lb

Joint, kidney, dental or heart concerns? Labels can't honestly answer those — that's vet territory. Why we don't checkmark them →

The evidence

The Verified Label

Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Dots show where this food sits among all 732 wet cat foods we've verified.

Verified LabelThe standardized pet-food panel
VPFD № NATURA
verified 2026-07-12

Composition — dry-matter basis

why dry matter
Moisture hides the real recipe: dry food is ~5-10% water, wet food ~75-82%. Removing water puts every food on one scale, so these are the only nutrition numbers that can be compared across foods. As-fed label values shown small.
Protein 41.2%label: 7% min lower than 87% of wet cat foods
Fat 17.6%label: 3% min no corpus anchor for fat yet
Fiber 8.8%label: 1.5% max no corpus anchor for wet-food fiber yet
Est. carbohydrates ash not disclosed → 8% assumed, so this is an estimate ≈14.7%diabetic-check target <10% higher than 84% of wet cat foods
Magnesium as fed: not yet verified
why 0.12% DM
A commonly cited veterinary target for helping manage struvite-crystal (urinary) risk in cats is magnesium under roughly 0.12% on a dry-matter basis. This is a general, label-checkable guideline — not a diagnosis, and not a substitute for your vet, especially for cats with a history of urinary issues.
 Not yet verifiedmagnesium no threshold to check — magnesium not in our verified record
Ash 8% assumed — not disclosed on label 3%as used in carb estimate no corpus anchor for ash yet

Calories & cost — for your 10-lb adult cat

Calorie density Not yet verifiedkcal/kg no corpus anchor for this value
Daily serving—
Cost per day—
Bag lasts—

Cost per 1,000 kcal not available yet — this cat food isn't price-matched to a retail listing in our corpus yet. Serving math uses standard veterinary energy formulas — see the formula.

Standards & ingredients

AAFCO statement
what this means
Two kinds of AAFCO claims exist. Most foods are only "formulated to meet" nutrient profiles — a paper calculation. A smaller set carry the stronger claim: fed to real cats in AAFCO-procedure trials ("Animal feeding tests using AAFCO procedures substantiate…").
 Formulated to meet · maintenance
First five ingredients (by pre-cooking weight)Full ingredient list not yet verified
Named animal protein first; named meals onlyNot yet verified
Legumes in first 10 (FDA DCM inquiry)Not yet verified
BHA / BHT preservativesNot yet verified
Carrageenan (thickener)Not yet verified
Ethoxyquin
why unknown
When a fish-meal supplier adds ethoxyquin, U.S. rules don't require it on the finished label — so no label can prove its absence for recipes containing fish meal. We report this as a gap rather than guessing.
 Fish-meal content not confirmed

Safety

FDA recalls — Natural Balance, since 2023None on record
ManufacturerNot confirmed from label
Label transparency 7 of 15 standard fields
Green = verified favorable · amber = gap in the record · red = verified unfavorable · gray = not disclosed / neutral fact.
Source: official label source (official) · anchors: 732 verified wet cat foods · how to read this label

The fit

For your cat, specifically

Checked for a 10-lb adult cat with urinary health + a low-carb goal — the same published criteria our finder uses. Change your cat above and these update.

✓
Validated for adult catsAAFCO statement covers adult maintenance.
·
Urinary fit — can't assessMagnesium is not disclosed on this label, so the urinary/struvite check cannot be run — most cat food labels omit it entirely (only a small share of the cat foods we've verified disclose magnesium at all).
·
Fiber 8.8% DMNot selected as a concern for your cat — shown here for reference.
·
Sensitive stomachNot selected for your cat — but shown here for reference.
·
Chicken content not disclosedWe could not confirm whether chicken is in the ingredient list.
✕
Too many estimated carbs for a low-carb target≈14.7% carbohydrate (dry-matter, estimated) is over the ~10% DM target some vets use for diabetic/low-carb cats. Estimate only — not a lab measurement. See lower-carb options →

The source material

The full ingredient list

Every flag on the Verified Label is computed from this list. Ingredients are ordered by pre-cooking weight — the first five carry the most information.

Full ingredient list not yet available for this SKU — only the fields verified above are shown. See the source for what's currently confirmed.

Nutritional twins

Priced close matches

This food has no verified price yet — these are the closest label matches that do.

Blue Buffalo BLUE True Solutions Adult Cat Weight Control Chicken Recipe
38.6% protein (DM)$16.04 / 1,000 kcal
Friskies Sea Captain's Choice Paté
40.9% protein (DM)$4.68 / 1,000 kcal
Merrick Purrfect Bistro Grain Free Rabbit Pate Wet Cat Food
40.9% protein (DM)$15.82 / 1,000 kcal

Label-composition matches only: same species, form, and growth stage; same primary protein where both are known; grain-free preserved; protein within 4 points and fat within 4 points, and estimated carbs within 8 points, on a dry-matter basis. Not a medical or quality recommendation.

The maker

Who makes this — and how they back it up

The four questions the WSAVA nutrition guidelines tell you to ask a pet-food company. Every answer is sourced or marked as an undisclosed gap — never guessed. This is the "is it made competently?" axis that star-rating sites skip.

Owns its manufacturing Mixed

Company-owned plant (Brownwood, TX) AND external co-packers = mixed.

source →
Employs a qualified nutritionist Undisclosed

References a 'PhD small animal nutritionist' but names no individual and states no DACVN/ACVN credential; null per rule.

source →
AAFCO feeding trials Undisclosed

No feeding-trial AAFCO statement found on the 44 labels we’ve verified for this brand, and no company-wide claim was found either. Most pet foods are only "formulated to meet" AAFCO profiles (a paper calculation) rather than fed to real animals in trials — this is common, not necessarily a red flag.

Peer-reviewed research None found

A reproducible PubMed search (author-affiliation field, animal/pet-domain filtered) returns zero indexed papers for this brand name. Not proof no research exists — only that none is PubMed-indexed under this exact name.

source →
Parent company Ethos Pet Brands (co-owned by L Catterton and Nexus Capital Management) ↗ Founded 1989 ↗ Headquarters / plant Burbank, California, USA ↗ FDA recalls on record 1 on record

Full company scorecard, sources, and every SKU we've verified for this brand: Natural Balance brand page →