Ingredient order & splitting

Named protein first on 1,830 foods (77.7%) · unnamed by-product present on 110 (4.7%)

An ingredient list is ordered by weight before cooking, and that one word — before — does most of the work. Fresh chicken is roughly 70% water at weigh-in, so it can top a list and contribute less finished protein than a rendered meal sitting third. 1,830 of the 2,354 foods we have verified (77.7%) lead with a named animal protein, which is a genuine signal — but it is a weaker one than it looks.

Water weight, and why meals sit differently

A "meal" — chicken meal, salmon meal — has already had its water and most of its fat removed before it is weighed, so a kilogram of meal carries far more protein than a kilogram of fresh meat. That is why a food listing fresh chicken first and chicken meal second is often getting most of its animal protein from the second entry.

This is not a trick; it is how the rule works. It just means "chicken is the first ingredient" is a much weaker claim than the marketing around it implies.

Splitting

If a recipe contains a lot of one thing, listing it as several related entries puts each individually lower down. Peas, pea protein, pea starch and pea fibre are four entries; corn, corn gluten meal and ground corn are three. Combined, any of these might outweigh the meat at the top of the list.

You cannot undo splitting from a label — the inclusion rates are not published — but you can see it. Reading the first ten ingredients for repeats of the same base plant is the practical version, and it is exactly what our legume-load count automates.

Named versus generic

A named ingredient identifies its species: chicken meal, lamb meal, salmon. A generic one does not: "meat meal", "animal fat", "poultry by-product meal" describe a category. Generic entries are not automatically low quality, but they remove your ability to know what changed between batches — which matters a great deal if you are avoiding a specific protein. We found an unnamed by-product on 110 foods, 4.7% of the corpus.

Frequently asked

Are pet food ingredients listed by weight?

Yes — by weight before cooking. That means high-moisture ingredients like fresh meat are weighed with their water included, and can appear higher than their finished contribution justifies.

What is ingredient splitting?

Listing one component as several related entries — peas, pea protein, pea starch — so each individually falls lower in the order than the combined ingredient would have.

Is chicken meal worse than chicken?

No. Meal is rendered and has had water removed, so per kilogram it delivers more protein than fresh chicken. A named meal high in the list is a positive signal, not a negative one.

Related

See it applied

Every figure discussed here is computed on each product page from that food’s own verified label, with gaps marked rather than filled. Start with every priced dog food ranked by cost per 1,000 kcal, browse every verified cat food, or read what is actually in pet food — ingredient prevalence counted across all 2,354 labels. The full extraction method is in the methodology.