Home / Dog food / Iams / PROACTIVE HEALTH™ WITH BEEF AND RICE CLASSIC GROUND

Iams PROACTIVE HEALTH™ WITH BEEF AND RICE CLASSIC GROUND package official product image via Amazon

Iams · brand facts & recall history →

Iams PROACTIVE HEALTH™ WITH BEEF AND RICE CLASSIC GROUND

Wet food · adult dogs

A chicken-first wet food from Iams. Pricing and/or calorie data haven't been independently confirmed for this SKU yet, so cost-per-day isn't shown.

THE FACTS, ONE SENTENCE — data as JSON · reference dog 40 lb · updated 2026-10-19

$32.28 as of 2026-10-19 Check price →
Tell us about your dogevery number on this page updates live ↓
40 lb
For a 40-lb adult: 2½ cansper day not pricedper day —bag lasts 0 pass, 1 fail fit checks ↓

Joint, kidney, dental or heart concerns? Labels can't honestly answer those — that's vet territory. Why we don't checkmark them →

The evidence

The Verified Label

Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Corpus dot-anchors currently cover dry food only — this is a wet food, so anchors are omitted below rather than compared across forms.

Verified LabelThe standardized pet-food panel
VPFD № IAMS-P
verified 2026-10-19

Composition — dry-matter basis

why dry matter
Kibble is ~10% water, canned food ~78%, so as-fed numbers are on two different scales. As-fed values shown small. How the conversion works →
Protein 36.4%label: 8% min no corpus anchor for this food form
Fat 27.3%label: 6% min no corpus anchor for this food form
Fiber 4.5%label: 1% max no corpus anchor for this food form
Est. carbohydrates ash not disclosed → 8% assumed, so this is an estimate ≈18.2%computed no corpus anchor for this food form
Calcium / Phosphorus extended guarantees: Ω-3 0.1% Not yet verifiedcalcium/phosphorus no ratio to anchor

Calories & cost — for your 40-lb adult dog

Calorie density 381 kcal/can1032 kcal/kg no corpus anchor for this food form
Daily serving2½ cans
Cost per day—
Bag lasts—

No cost per 1,000 kcal: the label we read gives no calorie count, so we can't work out the price per calorie. Serving math uses standard veterinary energy formulas — see the formula.

Standards & ingredients

AAFCO statement
what this means
Two claims exist: formulated to meet a profile, or fed to real dogs in an AAFCO trial. Which is stronger, and how rare it is →
Not yet verified from label
First five ingredients (by pre-cooking weight)Chicken · Sufficient Water for Processing · Meat By-Products · Animal Liver · Beef
Named animal protein first; named meals onlyYes
Legumes in first 10 (FDA DCM inquiry)None
BHA / BHT preservativesNone on label
Carrageenan (thickener)Yes
Ethoxyquin
why unknown
A preservative added by a fish-meal supplier need not appear on the finished label, so no label can prove its absence. Why we show gaps →
None — no fish meal in this recipe

Safety

FDA recalls — Iams, since 2023None on record
ManufacturerNot confirmed from label
Label transparency 8 of 15 standard fields
Green = verified favorable · amber = gap in the record · red = verified unfavorable · gray = not disclosed / neutral fact.
Source: official label source (official)· price: Amazon, 2026-10-19 · anchors: 494 verified dry dog foods (360 priced) · how to read this label

The fit

For your dog, specifically

Checked for a 40-lb adult with a sensitive stomach — the same published criteria our finder uses. Change your dog above and these update.

·
Life-stage coverage not disclosedNo AAFCO nutrient-adequacy statement was found on the label for this SKU, so we cannot confirm adult-maintenance coverage.
✕
Does not pass our sensitive-stomach checksContains an unnamed by-product. See sensitive-stomach qualifiers →
·
Contains chickenNot selected as a concern for your dog — shown here for reference.

The source material

The full ingredient list

Every flag above is computed from this list. Why order is by pre-cooking weight, and how splitting bends it →

Chicken, Sufficient Water for Processing, Meat By-Products, Animal Liver, Beef, Brown Rice, Flax Seed, Minerals (Potassium Chloride, Magnesium Proteinate, Zinc Sulfate, Selenium, Copper Proteinate, Manganese Sulfate, Copper Sulfate, Potassium Iodide), Added Color, Carrageenan, Sodium Tripolyphosphate, Dried Yam, Natural Smoke Flavor, Xanthan Gum, Vitamins (Choline Chloride, Vitamin E Supplement, Thiamine Mononitrate, Calcium Pantothenate, Biotin, Riboflavin Supplement, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin B12 Supplement), Guar Gum, Fish Oil, Sodium Nitrite (for color retention)

6 ingredients in this list are ones we hold sourced evidence on , and 1 of them is genuinely contested rather than merely unpopular online.

  • Carrageenan · ingredient 10Worth knowingA seaweed-derived (Chondrus crispus) thickener and gelling agent used mainly in some wet and canned dog foods. Low-molecular-weight 'degraded' carrageenan (poligeenan) is inflammatory in lab-animal studies and is not permitted as a food additive, but food-grade undegraded carrageenan (E 407) is authorized by regulators; EFSA's 2018 re-evaluation kept only a temporary group ADI of 75 mg/kg body weight per day pending better data, and its specific effect in dogs is unresolved.
  • Fish oil (EPA + DHA omega-3) · ingredient 17Well supportedMarine-source omega-3 fatty acids (EPA and DHA) from fish oil. A randomized, double-blinded controlled trial (Roush 2010) found improved weight-bearing in dogs with osteoarthritis, and a 2022 meta-analysis identified clear clinical analgesic efficacy for omega-3-enriched diets and supplements.
  • By-Product Meal (Meat / Poultry By-Product Meal) · ingredient 3NeutralA rendered concentrate made from clean, non-muscle parts of the carcass (organs, necks, feet, and similar), defined by AAFCO. It is more variable and lower-transparency than a named muscle meal, but it is not inherently unsafe or low-nutrition: controlled feeding trials in dogs report high protein digestibility (roughly 92-95%) for poultry by-product-based diets, and some by-product organs are nutrient-dense.
  • Flaxseed (ALA omega-3) · ingredient 7NeutralA plant source of the short-chain omega-3 ALA. Dogs convert ALA to the long-chain omega-3s inefficiently: a controlled feeding study (Dunbar 2010) found flaxseed raised serum EPA but produced no measurable DHA.
  • Xanthan Gum · ingredient 14NeutralA fermentation-derived polysaccharide used as a thickener and stabilizer, mainly in wet and gravy-style foods. EFSA's 2017 re-evaluation found no safety concern and concluded no numerical ADI was needed; direct studies in dogs are limited, but at the small amounts used it acts as a non-absorbed, largely fermentable fiber.
  • Guar Gum · ingredient 16NeutralA soluble, viscous fiber from the guar bean used in small amounts to thicken and stabilize foods, mostly wet formulas. At higher dietary inclusion it can lower the digestibility of dry matter and protein in dogs, but it also produces metabolic effects such as reduced post-meal insulin and cholesterol; at the low levels used as a thickener these effects are minor.

Nutritional twins

Priced close matches

This food has no verified price yet — these are the closest label matches that do.

Label-composition matches only: same species, form, and growth stage; same primary protein where both are known; grain-free preserved; protein within 4 points and fat within 4 points, and estimated carbs within 8 points, on a dry-matter basis. Not a medical or quality recommendation.

The maker

Who makes this — and how they back it up

The five questions the WSAVA nutrition guidelines tell you to ask a pet-food company. Every answer is sourced or marked as an undisclosed gap — never guessed. This is the "is it made competently?" axis that star-rating sites skip.

Owns its manufacturing Owns its plants

Iams is produced at Mars Petcare's owned/operated Mattoon, Illinois plant.

source →
Employs a qualified nutritionist Undisclosed

We could not confirm this from a public source.

source →
AAFCO feeding trials Undisclosed

No feeding-trial AAFCO statement found on the 70 labels we’ve verified for this brand, and no company-wide claim was found either. Most pet foods are only "formulated to meet" AAFCO profiles (a paper calculation) rather than fed to real animals in trials — this is common, not necessarily a red flag.

Publishes quality-control testing Not found

no QC process described.

Peer-reviewed research Yes — sourced

666 PubMed papers (animal/pet filtered) list Waltham Petcare Science Institute (Mars Petcare) in an author address; we checked 200 and 200 really name the company. A floor, not a total.

source →
Parent company Mars, Incorporated (Mars Petcare) ↗ Founded 1946 ↗ Headquarters / plant Dayton, Ohio, U.S. (brand origin) ↗ FDA recalls on record 8 on record

Full company scorecard, sources, and every SKU we've verified for this brand: Iams brand page →