Home / Dog food / Purina Pro Plan / Purina Pro Plan Complete Essentials Chicken & Rice Entrée Classic Wet Dog Food

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Purina Pro Plan Complete Essentials Chicken & Rice Entrée Classic Wet Dog Food

Wet food · adult dogs · made by Nestlé Purina PetCare Company

A formulated-to-meet, chicken-first wet food from Purina Pro Plan. Pricing and/or calorie data haven't been independently confirmed for this SKU yet, so cost-per-day isn't shown.

THE FACTS, ONE SENTENCE — data as JSON · reference dog 40 lb · updated 2026-07-11

Your dogupdates every number on this page
40 lb

Joint, kidney, dental or heart concerns? Labels can't honestly answer those — that's vet territory. Why we don't checkmark them →

The evidence

The Verified Label

Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Corpus dot-anchors currently cover dry food only — this is a wet food, so anchors are omitted below rather than compared across forms.

Verified LabelThe standardized pet-food panel
VPFD № PURINA
verified 2026-07-11

Composition — dry-matter basis

why dry matter
Moisture hides the real recipe: kibble is ~10% water, canned food ~78%. Removing water puts every food on one scale, so these are the only nutrition numbers that can be compared across foods. As-fed label values shown small.
Protein 40.9%label: 9% min no corpus anchor for this food form
Fat 27.3%label: 6% min no corpus anchor for this food form
Fiber 6.8%label: 1.5% max no corpus anchor for this food form
Est. carbohydrates ash not disclosed → 8% assumed, so this is an estimate ≈11.4%computed no corpus anchor for this food form
Calcium / Phosphorus extended guarantees: none disclosed Not disclosedcalcium/phosphorus no ratio to anchor

Calories & cost — for your 40-lb adult dog

Calorie density 437 kcal/can1186 kcal/kg no corpus anchor for this food form
Daily serving2¼ cans
Cost per day
Bag lasts

Cost per 1,000 kcal not available yet — this SKU isn't price-matched to a current retail listing. Serving math uses standard veterinary energy formulas — see the formula.

Standards & ingredients

AAFCO statement
what this means
Two kinds of AAFCO claims exist. Most foods are only "formulated to meet" nutrient profiles — a paper calculation. A smaller set carry the stronger claim: fed to real dogs in AAFCO-procedure trials ("Animal feeding tests using AAFCO procedures substantiate…").
Formulated to meet · maintenance
First five ingredients (by pre-cooking weight)Chicken · water · liver · meat by-products · rice
Named animal protein first; named meals onlyYes
Legumes in first 10 (FDA DCM inquiry)None
BHA / BHT preservativesNone on label
Carrageenan (thickener)Yes
Ethoxyquin
why unknown
When a fish-meal supplier adds ethoxyquin, U.S. rules don't require it on the finished label — so no label can prove its absence for recipes containing fish meal. We report this as a gap rather than guessing.
None — no fish meal in this recipe

Safety

FDA recalls — Purina Pro Plan, since 2023None on record
ManufacturerNestlé Purina PetCare Company, St. Louis, MO 63164 USA
Label transparency 8 of 15 standard fields
Green = verified favorable · amber = gap in the record · red = verified unfavorable · gray = not disclosed / neutral fact.
Source: official label source (official) · anchors: 494 verified dry dog foods (360 priced) · how to read this label

The fit

For your dog, specifically

Checked for a 40-lb adult with a sensitive stomach — the same published criteria our finder uses. Change your dog above and these update.

Validated for adult dogsAAFCO statement covers adult maintenance.
Does not pass our sensitive-stomach checksContains an unnamed by-product. See sensitive-stomach qualifiers →
·
Contains chickenNot selected as a concern for your dog — shown here for reference.

The source material

The full ingredient list

Every flag on the Verified Label is computed from this list. Ingredients are ordered by pre-cooking weight — the first five carry the most information.

Chicken, water, liver, meat by-products, rice, fish, guar gum, MINERALS [potassium chloride, zinc sulfate, ferrous sulfate, copper sulfate, manganese sulfate, potassium iodide, sodium selenite], salt, carrageenan, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), thiamine mononitrate (Vitamin B-1), calcium pantothenate (Vitamin B-5), pyridoxine hydrochloride (Vitamin B-6), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), Vitamin A supplement, folic acid (Vitamin B-9), Vitamin D-3 supplement, biotin (Vitamin B-7)], choline chloride