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Brand facts & recall history · checked 2026-10-19

Smalls: Facts, Recalls & Verified Foods

Smalls is made by Smalls, founded 2017 — it scores green on 0 of 5 WSAVA-aligned criteria we track (1 red, 4 undisclosed), no FDA recalls on record, and 0 of the 10 Smalls foods we've verified carry an AAFCO feeding-trial statement.

· 10 Smalls food labels checked

The scorecard

WSAVA-aligned criteria

The World Small Animal Veterinary Association's nutrition guidelines suggest questions to ask any pet food maker before you buy. Here are this brand's answers, each with its source, or marked undisclosed when we could not confirm one.

0 of 5 criteria confirmed yes · 1 confirmed no · 4 undisclosed. Undisclosed is common, especially for smaller brands — it means we couldn't confirm an answer from a public source, not that the answer is unfavorable.

? Qualified nutritionist on staff Undisclosed

Smalls claims its formulations were 'developed by a PhD in animal nutrition,' but that person is unnamed and there is no explicit statement they are full-time staff (could be a consultant). The named individual, Dr. Sarah Mitten, is described only as a veterinary advisor with no ACVN/ECVCN board certification or PhD credential attributed.

source & quote
“Our formulations, developed by a PhD in animal nutrition, prioritize high-quality, minimally processed meats to deliver protein and fat levels that mirror a cat's natural prey.”
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✕ Owns its manufacturing Co-packed

Smalls uses third-party USDA-regulated kitchens rather than owning its own plant. cats.com references a USDA kitchen in Chicago.

source & quote
“All our food is made with human grade, USDA-Certified ingredients from North American in a USDA kitchen in Chicago that has an inspector onsite.”
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? Runs AAFCO feeding trials Undisclosed

No feeding-trial AAFCO statement found on the 10 labels we’ve verified for this brand, and no company-wide claim was found either. Most pet foods are only "formulated to meet" AAFCO profiles (a paper calculation) rather than fed to real animals in trials — this is common, not necessarily a red flag.

? Publishes its quality-control testing Not found

Batch-testing claims exist only in third-party reviews. Web search quota exhausted.

? Publishes peer-reviewed research None found

PubMed lists no animal or pet paper with Smalls in an author address. Not proof no research exists — only that none is indexed under that company name.

source

These five checks come from WSAVA's guidelines on selecting pet foods — not our own opinion score. WSAVA does not approve or list brands. See how all 50 brands we track answer WSAVA's questions → · Our methodology →

The company

Who makes Smalls

Ownership and history, each sourced independently — private-label and co-packed brands often hide the actual manufacturer behind the name on the bag.

Parent company

Smalls

source
“Matt Michaelson is co-founder and CEO of Smalls”
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Founded

2017

source
“In 2017, longtime friends Matt Michaelson and Calvin Bohn combined their interests in entrepreneurship, sales, and food to launch Smalls.”
view source →

Headquarters

New York, NY

source
“285 Avenue C Apt 6H, New York, NY 10009-2328”
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The cost

What Smalls costs, against everything else we have priced

None of the 10 Smalls foods we have verified is currently price-matched to a live retail listing, so we will not state a cost per 1,000 kcal for this brand. The composition figures below are verified regardless.

What Smalls actually puts in its food

The ingredients this brand reaches for most across its 10 verified foods, counted once per recipe. Each links to what the ingredient is, what the evidence says, and how common it is industry-wide.

The safety record

FDA recall history

From the FDA's Animal & Veterinary recall list, last checked 2026-10-19, plus older FDA notices we added by hand. Smalls recall page →

We found no FDA recall for Smalls on the FDA's recall list or in the older FDA notices we added by hand. That is not a guarantee; see the note below.

The FDA's online recall list is complete for recent years but leaves out many notices from before about 2023. We add older FDA recall notices by hand when we find them.

The labels

What we've verified from Smalls's labels

Computed directly from the official-label data we've extracted for this brand — never estimated.

Foods verified

10

0 dog · 10 cat

Feeding-trial validated

0

of 10 (0%)

Formulated to meet

0

AAFCO paper calculation

Label transparency

37%

avg. fields disclosed

fresh 8 (80%)
freeze-dried 2 (20%)