Home / Cat food / Canidae / PURE Wet Cat Food: Salmon and Whitefish in Broth

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PURE Wet Cat Food: Salmon and Whitefish in Broth

Wet food · adult cats

A formulated-to-meet wet food from Canidae, lighter per can than 92% of the wet cat foods we've verified. Price-matched at $39.91 per 1,000 kcal, verified 2026-07-12.

THE FACTS, ONE SENTENCE — data as JSON · reference cat 10 lb · updated 2026-07-12

$43.96 $10.42/day as of 2026-07-12 Check price →
Your catupdates every number on this page
10 lb

Joint, kidney, dental or heart concerns? Labels can't honestly answer those — that's vet territory. Why we don't checkmark them →

The evidence

The Verified Label

Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Dots show where this food sits among all 732 wet cat foods we've verified.

Verified LabelThe standardized pet-food panel
VPFD № CANIDA
verified 2026-07-12

Composition — dry-matter basis

why dry matter
Moisture hides the real recipe: dry food is ~5-10% water, wet food ~75-82%. Removing water puts every food on one scale, so these are the only nutrition numbers that can be compared across foods. As-fed label values shown small.
Protein 84.6%label: 11% min higher than 98% of wet cat foods
Fat 11.5%label: 1.5% min no corpus anchor for fat yet
Fiber 7.7%label: 1% max no corpus anchor for wet-food fiber yet
Est. carbohydrates ash not disclosed → 8% assumed, so this is an estimate · this estimate came out negative — a known artifact of the flat ash assumption on very lean/high-protein foods; read as "very low," not literally <1%diabetic-check target <10% lower than 98% of wet cat foods
Magnesium as fed: not yet verified
why 0.12% DM
A commonly cited veterinary target for helping manage struvite-crystal (urinary) risk in cats is magnesium under roughly 0.12% on a dry-matter basis. This is a general, label-checkable guideline — not a diagnosis, and not a substitute for your vet, especially for cats with a history of urinary issues.
Not yet verifiedmagnesium no threshold to check — magnesium not in our verified record
Ash 8% assumed — not disclosed on label 3%as used in carb estimate no corpus anchor for ash yet

Calories & cost — for your 10-lb adult cat

Calorie density 45.9 kcal/can— kcal/kg lighter than 92% of wet cat foods (median 74)
Daily serving5¾ cans
Cost per day$10.42
Bag lasts

Cost per 1,000 kcal: $39.91 — price-matched to a current retail listing, verified 2026-07-12. Serving math uses standard veterinary energy formulas — see the formula.

Standards & ingredients

AAFCO statement
what this means
Two kinds of AAFCO claims exist. Most foods are only "formulated to meet" nutrient profiles — a paper calculation. A smaller set carry the stronger claim: fed to real cats in AAFCO-procedure trials ("Animal feeding tests using AAFCO procedures substantiate…").
Formulated to meet · maintenance
First five ingredients (by pre-cooking weight)Fish Broth · Salmon · Tuna · Whitefish · Carrots
Named animal protein first; named meals onlyNo
Legumes in first 10 (FDA DCM inquiry)None
BHA / BHT preservativesNone on label
Carrageenan (thickener)None
Ethoxyquin
why unknown
When a fish-meal supplier adds ethoxyquin, U.S. rules don't require it on the finished label — so no label can prove its absence for recipes containing fish meal. We report this as a gap rather than guessing.
None — no fish meal in this recipe

Safety

FDA recalls — Canidae, since 2023None on record
ManufacturerNot confirmed from label
Label transparency 6 of 15 standard fields
Green = verified favorable · amber = gap in the record · red = verified unfavorable · gray = not disclosed / neutral fact.
Source: official label source (official) · anchors: 732 verified wet cat foods · how to read this label

The fit

For your cat, specifically

Checked for a 10-lb adult cat with urinary health + a low-carb goal — the same published criteria our finder uses. Change your cat above and these update.

Validated for adult catsAAFCO statement covers adult maintenance.
·
Urinary fit — can't assessMagnesium is not disclosed on this label, so the urinary/struvite check cannot be run — most cat food labels omit it entirely (only a small share of the cat foods we've verified disclose magnesium at all).
·
Fiber 7.7% DMNot selected as a concern for your cat — shown here for reference.
·
Sensitive stomachNot selected for your cat — but shown here for reference.
·
Chicken-free recipeNot selected for your cat — but relevant if chicken sensitivity ever comes up.
Estimated carbs fit a low-carb target<1% carbohydrate (dry-matter, estimated) is under the ~10% DM target some vets use for diabetic/low-carb cats. (this specific estimate came out negative — a known artifact of the flat ash assumption on very lean, high-protein/fat foods; read it as "very low," not as the literal number) Estimate only — not a lab measurement, and ash was assumed rather than disclosed on this label.

The source material

The full ingredient list

Every flag on the Verified Label is computed from this list. Ingredients are ordered by pre-cooking weight — the first five carry the most information.

Fish Broth, Salmon, Tuna, Whitefish, Carrots, Sunflower Oil, Sweet Potatoes, Potato Starch, Guar Gum, Tricalcium Phosphate, Peas, Choline Chloride, Potassium Chloride, Taurine, Sodium Chloride, Magnesium Sulfate, Alpha Tocopherol Acetate, Ferrous Sulfate, Zinc Oxide, Niacin, Beta Carotene, Vitamin A Acetate, Copper Proteinate, Manganese Sulfate, Thiamine Mononitrate, Dicalcium Phosphate, Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Biotin, Vitamin B12 Supplement, Sodium Selenite, Cholecalciferol, Menadione Sodium Bisulfite Complex, Potassium Iodide, Folic Acid, Magnesium Oxide

The maker

Who makes this — and how they back it up

The four questions the WSAVA nutrition guidelines tell you to ask a pet-food company. Every answer is sourced or marked as an undisclosed gap — never guessed. This is the "is it made competently?" axis that star-rating sites skip.

Owns its manufacturing Owns its plants

Brownwood, Texas has been Canidae’s own long-standing manufacturing facility since 2012 (now also producing for merger partner Natural Balance) — recorded as owns.

source →
Employs a qualified nutritionist Undisclosed

CANIDAE did not respond to the Pet Nutrition Alliance’s 2023 manufacturer questionnaire (petnutritionalliance.org/wp-content/uploads/2023/04/Pet-Nutrition-Alliance-Pet-Food-Manufacturer-Report-2023.pdf, listed under "Manufactures that did not respond"). Secondary sources name a "Laura Robinson, DVM" as a consulting veterinarian, but no board-certified veterinary nutritionist (ACVN/ECVCN Diplomate) or PhD animal nutritionist was confirmed from a fetched primary source, so null.

AAFCO feeding trials Undisclosed

No feeding-trial AAFCO statement found on the 77 labels we’ve verified for this brand, and no company-wide claim was found either. Most pet foods are only "formulated to meet" AAFCO profiles (a paper calculation) rather than fed to real animals in trials — this is common, not necessarily a red flag.

Peer-reviewed research Unconfirmed

1 PubMed-indexed paper carry this brand's name in an author affiliation — but without a recognized pet-nutrition research arm we can't confirm these are the company's own studies rather than unrelated name matches (surnames, the taxonomic family "Canidae", institutions). We don't count it as confirmed research.

source →
Parent company Ethos Pet Brands (co-owned 50/50 by L Catterton and Nexus Capital Management, following Canidae’s 2023 merger with Natural Balance Pet Foods) Founded 1996 FDA recalls on record 1 on record

Full company scorecard, sources, and every SKU we've verified for this brand: Canidae brand page →