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IAMS PROACTIVE HEALTH Healthy Kitten
A chicken-first dry food from Iams, denser per cup than 86% of the dry cat foods we've verified. Price-matched at $1.17 per 1,000 kcal, verified 2026-10-18.
THE FACTS, ONE SENTENCE — data as JSON · reference cat 10 lb · updated 2026-07-12
The evidence
The Verified Label
Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Dots show where this food sits among all 283 dry cat foods we've verified.
verified 2026-07-12
Composition — dry-matter basis
why dry matter
why 0.12% DM
Calories & cost — for your 10-lb adult cat
Cost per 1,000 kcal: $1.17 — price-matched to a current retail listing (16-lb size), verified 2026-10-18. Serving math uses standard veterinary energy formulas — see the formula.
Standards & ingredients
what this means
why unknown
Safety
Source: official label source (official) · anchors: 283 verified dry cat foods · how to read this label
The fit
For your cat, specifically
Checked for a 10-lb adult cat with urinary health + a low-carb goal — the same published criteria our finder uses. Change your cat above and these update.
The source material
The full ingredient list
Every flag above is computed from this list. Why order is by pre-cooking weight, and how splitting bends it →
Chicken, Chicken By-Product Meal, Ground Whole Grain Corn, Ground Sorghum, Chicken Fat (preserved with Mixed Tocopherols), Corn Gluten Meal, Dried Plain Beet Pulp, Natural Flavor, Dried Egg Product, Potassium Chloride, Fish Oil (preserved with Mixed Tocopherols), Choline Chloride, Brewers Dried Yeast, Salt, Calcium Carbonate, DL-Methionine, Fructooligosaccharides, Vitamins (Vitamin E Supplement, Niacin, Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Thiamine Mononitrate (source of Vitamin B1), Pyridoxine Hydrochloride (source of Vitamin B6), Vitamin B12 Supplement, Riboflavin Supplement (source of Vitamin B2), Inositol, Vitamin D3 Supplement, Folic Acid), Taurine, Minerals (Zinc Oxide, Manganese Sulfate, Copper Sulfate, Potassium Iodide), Rosemary Extract
7 ingredients in this list are ones we hold sourced evidence on , and none of them is contested in the veterinary literature.
- Mixed tocopherols (natural vitamin E) · ingredient 5Well supportedA blend of vitamin E forms (alpha-, beta-, gamma-, delta-tocopherol) used as a natural-source antioxidant to slow fat rancidity, commonly chosen as an alternative to synthetic preservatives. EFSA concluded that tocopherol-rich extracts are safe for all animal species and the consumer and are efficacious antioxidants in feed.
- Beet Pulp · ingredient 7Well supportedThe fibrous material left after sugar is extracted from sugar beets, included as a moderately fermentable fiber source (commonly around 5 to 7.5% of the diet). Controlled feeding studies show it supports firm, good-quality stools and short-chain fatty acid production without impairing overall nutrient digestibility, so the 'cheap filler' characterization is not supported by the evidence.
- Rosemary extract · ingredient 21Well supportedA plant-derived natural antioxidant (active compounds carnosic acid and carnosol) used to slow fat oxidation, frequently chosen as an alternative to synthetic preservatives. It is an authorized food antioxidant in the EU (E 392); JECFA established a temporary acceptable daily intake for rosemary extract expressed as carnosic acid plus carnosol.
- By-Product Meal (Meat / Poultry By-Product Meal) · ingredient 2NeutralA rendered concentrate made from clean, non-muscle parts of the carcass (organs, necks, feet, and similar), defined by AAFCO. It is more variable and lower-transparency than a named muscle meal, but it is not inherently unsafe or low-nutrition: controlled feeding trials in dogs report high protein digestibility (roughly 92-95%) for poultry by-product-based diets, and some by-product organs are nutrient-dense.
- Corn Gluten Meal · ingredient 6NeutralThe dried protein fraction of corn, used as a concentrated plant protein (roughly 60% protein) rather than a filler. Its amino acids are highly digestible in dogs (reported up to about 95%), though lysine is the first-limiting amino acid, so complete diets balance it with other protein sources.
- Prebiotics (chicory root / inulin, FOS) · ingredient 17NeutralFermentable fibers (chicory-derived inulin and fructooligosaccharides) that feed colonic bacteria and are readily fermented to short-chain fatty acids in dogs. Feeding studies show they shift fecal microbiota composition and are well tolerated at typical inclusion levels, but clear health benefits beyond compositional change are not yet established.
The maker
Who makes this — and how they back it up
The five questions the WSAVA nutrition guidelines tell you to ask a pet-food company. Every answer is sourced or marked as an undisclosed gap — never guessed. This is the "is it made competently?" axis that star-rating sites skip.
Iams is produced at Mars Petcare's owned/operated Mattoon, Illinois plant.
source →We could not confirm this from a public source.
source →No feeding-trial AAFCO statement found on the 70 labels we’ve verified for this brand, and no company-wide claim was found either. Most pet foods are only "formulated to meet" AAFCO profiles (a paper calculation) rather than fed to real animals in trials — this is common, not necessarily a red flag.
no QC process described.
666 PubMed papers (animal/pet filtered) list Waltham Petcare Science Institute (Mars Petcare) in an author address; we checked 200 and 200 really name the company. A floor, not a total.
source →Full company scorecard, sources, and every SKU we've verified for this brand: Iams brand page →