Home / Cat food / Purina Beyond / Beyond Simply White Meat Chicken & Whole Oat Meal Recipe Natural Cat Food
coming soon
Purina Beyond · brand facts & recall history →
Purina Beyond Beyond Simply White Meat Chicken & Whole Oat Meal Recipe Natural Cat Food
A formulated-to-meet, chicken-first dry food from Purina Beyond, lighter per cup than 54% of the dry cat foods we've verified. Cat-food pricing isn't in our corpus for this SKU yet, so cost-per-day isn't shown — the composition numbers below are fully verified.
THE FACTS, ONE SENTENCE — data as JSON · reference cat 10 lb · updated 2026-07-12
The evidence
The Verified Label
Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Dots show where this food sits among all 283 dry cat foods we've verified.
verified 2026-07-12
Composition — dry-matter basis
why dry matter
why 0.12% DM
Calories & cost — for your 10-lb adult cat
Cost per 1,000 kcal not available yet — this cat food isn't price-matched to a retail listing in our corpus yet. Serving math uses standard veterinary energy formulas — see the formula.
Standards & ingredients
what this means
why unknown
Safety
Source: official label source (official) · anchors: 283 verified dry cat foods · how to read this label
The fit
For your cat, specifically
Checked for a 10-lb adult cat with urinary health + a low-carb goal — the same published criteria our finder uses. Change your cat above and these update.
The source material
The full ingredient list
Every flag above is computed from this list. Why order is by pre-cooking weight, and how splitting bends it →
Chicken, chicken meal, whole barley, rice, whole oat meal, dried egg product, pea protein, dried yeast, beef fat preserved with mixed-tocopherols, pea fiber, natural flavor, phosphoric acid, potassium chloride, L-Lysine monohydrochloride, sodium bisulfate, dried carrots, dried apples, salt, calcium carbonate, taurine, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], choline chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], dried Bacillus coagulans fermentation product
6 ingredients in this list are ones we hold sourced evidence on , and 2 of them are genuinely contested rather than merely unpopular online.
- Pea protein · ingredient 7ContestedA concentrated protein fraction extracted from peas, used to raise a food's protein content without added meat. As a pea-derived pulse ingredient it falls within the group of legume ingredients examined in the FDA's open 2018 investigation into diet-associated canine DCM; metabolomic work has flagged pea-related compounds, but causation has not been shown.
- Peas · ingredient 10ContestedA pulse (legume) used in many grain-free foods as a plant protein and carbohydrate source. Peas are central to an open FDA investigation, begun in July 2018, into a possible link between diets high in peas, other pulses, and potatoes and canine dilated cardiomyopathy (DCM); 93% of reported products contained peas and/or lentils.
- Named Meat/Poultry Meal (e.g., Chicken Meal, Lamb Meal) · ingredient 2Well supportedA rendered, water- and fat-reduced concentrate from a named species (AAFCO, e.g., 'chicken meal'). Because most moisture is removed it is a dense protein source (poultry meals commonly around 57-69% crude protein) and it names the species for allergy avoidance.
- Mixed tocopherols (natural vitamin E) · ingredient 9Well supportedA blend of vitamin E forms (alpha-, beta-, gamma-, delta-tocopherol) used as a natural-source antioxidant to slow fat rancidity, commonly chosen as an alternative to synthetic preservatives. EFSA concluded that tocopherol-rich extracts are safe for all animal species and the consumer and are efficacious antioxidants in feed.
- Taurine (supplemental) · ingredient 20NeutralA sulfur amino acid that dogs can normally synthesize from methionine and cysteine, so it is not classically essential for them. However, some breeds (e.g., golden retrievers) and some diets are linked to low taurine status and dilated cardiomyopathy: an observational study (Ontiveros 2020) associated non-traditional, largely grain-free diets with taurine deficiency and DCM-consistent echocardiographic changes in golden retrievers, though causation and mechanism remain under investigation.
- Probiotics (live microbials) · ingredient 24NeutralLive microbial supplements (e.g., Enterococcus faecium SF68, dried fermentation products) intended to support gut health. A 2019 JVIM systematic review found the effect on acute gastrointestinal disease in dogs limited and possibly clinically unimportant, and benefits appear strain- and context-specific: in one shelter trial SF68 significantly reduced diarrhea in cats but not in dogs.
Nutritional twins
Priced close matches
This food has no verified price yet — these are the closest label matches that do.
Label-composition matches only: same species, form, and growth stage; same primary protein where both are known; grain-free preserved; protein within 4 points and fat within 4 points, and estimated carbs within 8 points, on a dry-matter basis. Not a medical or quality recommendation.
The maker
Who makes this — and how they back it up
The four questions the WSAVA nutrition guidelines tell you to ask a pet-food company. Every answer is sourced or marked as an undisclosed gap — never guessed. This is the "is it made competently?" axis that star-rating sites skip.
Nestlé Purina owns and operates its own U.S. factories.
source →Arleigh Reynolds, DVM, board-certified in veterinary nutrition, employed by Nestlé Purina PetCare (maker of this brand).
source →No feeding-trial AAFCO statement found on the 14 labels we’ve verified for this brand, and no company-wide claim was found either. Most pet foods are only "formulated to meet" AAFCO profiles (a paper calculation) rather than fed to real animals in trials — this is common, not necessarily a red flag.
157 PubMed-indexed papers carry "Nestlé Purina" in an author affiliation (animal/pet-domain filtered) — a reproducible floor, not a total.
source →Full company scorecard, sources, and every SKU we've verified for this brand: Purina Beyond brand page →