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Nom Nom Lamb Pilaf
A formulated-to-meet, ground-first fresh (gently cooked) food from Nom Nom. Pricing and/or calorie data haven't been independently confirmed for this SKU yet, so cost-per-day isn't shown.
THE FACTS, ONE SENTENCE — data as JSON · reference dog 40 lb · updated 2026-10-18
The evidence
The Verified Label
Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Corpus dot-anchors currently cover dry food only — this is a fresh (gently cooked) food, so anchors are omitted below rather than compared across forms.
verified 2026-10-18
Composition — dry-matter basis
why dry matter
Calories & cost — for your 40-lb adult dog
No cost per 1,000 kcal: the label we read gives no calorie count, so we can't work out the price per calorie. Serving math uses standard veterinary energy formulas — see the formula.
Standards & ingredients
what this means
why unknown
Safety
Source: official label source (official)· price: Amazon, 2026-10-18 · anchors: 494 verified dry dog foods (360 priced) · how to read this label
The fit
For your dog, specifically
Checked for a 40-lb adult with a sensitive stomach — the same published criteria our finder uses. Change your dog above and these update.
The source material
The full ingredient list
Every flag above is computed from this list. Why order is by pre-cooking weight, and how splitting bends it →
Ground Lamb, Brown Rice, Egg, Carrots, Peas, Water Sufficient for Processing, Dicalcium Phosphate, Natural Flavor, Citric Acid, Vinegar, Salt, Calcium Carbonate, Potassium Chloride, Choline Bitartrate, Potassium Carbonate, Dimagnesium Phosphate, Zinc Gluconate, Iron Amino Acid Chelate, Canola Oil, Vitamin E Supplement, Potassium Iodide, Vitamin B12 Supplement, Copper Gluconate, Manganese Gluconate, Selenium Amino Acid Chelate, Niacin (Vitamin B3), Thiamine Mononitrate (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Folic Acid, Vitamin A Supplement, Cholecalciferol (Source of Vitamin D3), Calcium Pantothenate (Vitamin B5)
1 ingredient in this list is ones we hold sourced evidence on , and 1 of them is genuinely contested rather than merely unpopular online.
- Peas · ingredient 5ContestedA pulse (legume) used in many grain-free foods as a plant protein and carbohydrate source. Peas are central to an open FDA investigation, begun in July 2018, into a possible link between diets high in peas, other pulses, and potatoes and canine dilated cardiomyopathy (DCM); 93% of reported products contained peas and/or lentils.
The maker
Who makes this — and how they back it up
The five questions the WSAVA nutrition guidelines tell you to ask a pet-food company. Every answer is sourced or marked as an undisclosed gap — never guessed. This is the "is it made competently?" axis that star-rating sites skip.
Matthew Brooks, MS, PhD (Small Animal Nutritionist) is named on the brand's own vet page — a PhD animal nutritionist. The page also states recipes 'have always been developed under the guidance of a board certified veterinary nutritionist'.
source →No feeding-trial AAFCO statement found on the 6 labels we’ve verified for this brand, and no company-wide claim was found either. Most pet foods are only "formulated to meet" AAFCO profiles (a paper calculation) rather than fed to real animals in trials — this is common, not necessarily a red flag.
covers: ingredient inspection, safety testing (general). Nom Nom FAQ.
source →674 PubMed papers (animal/pet filtered) list NomNomNow (Mars Petcare) in an author address; we checked 200 and 200 really name the company. A floor, not a total.
source →Full company scorecard, sources, and every SKU we've verified for this brand: Nom Nom brand page →