Nom Nom: Facts, Recalls & Verified Foods
Nom Nom is made by Mars, Incorporated (Mars Petcare / Royal Canin division), founded 2015 — it scores green on 3 of 5 WSAVA-aligned criteria we track (0 red, 2 undisclosed), no FDA recalls on record, and 0 of the 6 Nom Nom foods we've verified carry an AAFCO feeding-trial statement.
· 6 Nom Nom food labels checked
The scorecard
WSAVA-aligned criteria
The World Small Animal Veterinary Association's nutrition guidelines suggest questions to ask any pet food maker before you buy. Here are this brand's answers, each with its source, or marked undisclosed when we could not confirm one.
3 of 5 criteria confirmed yes · 0 confirmed no · 2 undisclosed. Undisclosed is common, especially for smaller brands — it means we couldn't confirm an answer from a public source, not that the answer is unfavorable.
Matthew Brooks, MS, PhD (Small Animal Nutritionist) is named on the brand's own vet page — a PhD animal nutritionist. The page also states recipes 'have always been developed under the guidance of a board certified veterinary nutritionist'.
source & quote
view source →
We could not confirm this from a public source.
source
No feeding-trial AAFCO statement found on the 6 labels we’ve verified for this brand, and no company-wide claim was found either. Most pet foods are only "formulated to meet" AAFCO profiles (a paper calculation) rather than fed to real animals in trials — this is common, not necessarily a red flag.
covers: ingredient inspection, safety testing (general). Nom Nom FAQ.
source & quote
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674 PubMed papers (animal/pet filtered) list NomNomNow (Mars Petcare) in an author address; we checked 200 and 200 really name the company. A floor, not a total.
source
These five checks come from WSAVA's guidelines on selecting pet foods — not our own opinion score. WSAVA does not approve or list brands. See how all 50 brands we track answer WSAVA's questions → · Our methodology →
The company
Who makes Nom Nom
Ownership and history, each sourced independently — private-label and co-packed brands often hide the actual manufacturer behind the name on the bag.
Parent company
Mars, Incorporated (Mars Petcare / Royal Canin division)
source
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Founded
2015
source
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Headquarters
Oakland, California (originally; San Francisco Bay Area)
source
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The cost
What Nom Nom costs, against everything else we have priced
None of the 6 Nom Nom foods we have verified is currently price-matched to a live retail listing, so we will not state a cost per 1,000 kcal for this brand. The composition figures below are verified regardless.
What Nom Nom actually puts in its food
The ingredients this brand reaches for most across its 6 verified foods, counted once per recipe. Each links to what the ingredient is, what the evidence says, and how common it is industry-wide.
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Fish oil (EPA + DHA omega-3)
In 5 of 6 Nom Nom foods (83%).
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Taurine (supplemental)
In 5 of 6 Nom Nom foods (83%).
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Peas
In 3 of 6 Nom Nom foods (50%).
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Potato
In 2 of 6 Nom Nom foods (33%).
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Sweet potato
In 2 of 6 Nom Nom foods (33%).
The safety record
FDA recall history
From the FDA's Animal & Veterinary recall list, last checked 2026-10-19, plus older FDA notices we added by hand. Nom Nom recall page →
The FDA's online recall list is complete for recent years but leaves out many notices from before about 2023. We add older FDA recall notices by hand when we find them.
The labels
What we've verified from Nom Nom's labels
Computed directly from the official-label data we've extracted for this brand — never estimated.
Foods verified
6
6 dog
Feeding-trial validated
0
of 6 (0%)
Formulated to meet
6
AAFCO paper calculation
Label transparency
40%
avg. fields disclosed
The foods
Foods from Nom Nom we've verified
Every one links to its own Verified Label — guaranteed analysis, AAFCO statement, and (where priced) cost per day.