Home / Dog food / Purina Pro Plan / Purina Pro Plan Bright Mind Adult 7+ Chicken & Rice Formula Dog Food

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Purina Pro Plan Bright Mind Adult 7+ Chicken & Rice Formula Dog Food

Dry food · senior dogs · made by Nestlé Purina PetCare Company

A feeding-trial-validated, chicken-first dry food that's denser than 80% (you feed fewer cups). Cost-per-day isn't available yet — this SKU isn't price-matched.

THE FACTS, ONE SENTENCE — data as JSON · reference dog 40 lb · updated 2026-07-11

Your dogupdates every number on this page
40 lb

Joint, kidney, dental or heart concerns? Labels can't honestly answer those — that's vet territory. Why we don't checkmark them →

The evidence

The Verified Label

Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Dots show where this food sits among all 494 dry foods we've verified.

Verified LabelThe standardized pet-food panel
VPFD № PURINA
verified 2026-07-11

Composition — dry-matter basis

why dry matter
Moisture hides the real recipe: kibble is ~10% water, canned food ~78%. Removing water puts every food on one scale, so these are the only nutrition numbers that can be compared across foods. As-fed label values shown small.
Protein 33%label: 29% min higher than 71% of dry foods
Fat 15.9%label: 14% min typical — the median dry food is 16.7%
Fiber 3.4%label: 3% max lower than 94% of dry foods
Est. carbohydrates ash not disclosed → 8% assumed, so this is an estimate ≈38.6%computed anchor available once more brands disclose ash
Calcium / Phosphorus extended guarantees: Ca 1% · P 0.8% · EPA 0.15% · DHA 0.15% · Ω-3 0.45% 1.25 : 1ratio, as fed within the AAFCO adult range (1:1 – 2:1)

Calories & cost — for your 40-lb adult dog

Calorie density 423 kcal/cup3791 kcal/kg denser than 80% of dry foods (median 388) — you feed fewer cups
Daily serving2¼ cups
Cost per day—
Bag lasts—

Cost per 1,000 kcal not available yet — this SKU isn't price-matched to a current retail listing. Serving math uses standard veterinary energy formulas — see the formula.

Standards & ingredients

AAFCO statement
what this means
Two kinds of AAFCO claims exist. Most foods are only "formulated to meet" nutrient profiles — a paper calculation. A smaller set carry the stronger claim: fed to real dogs in AAFCO-procedure trials ("Animal feeding tests using AAFCO procedures substantiate…").
 Feeding trials ✓ · maintenance
First five ingredients (by pre-cooking weight)Chicken · poultry by-product meal · rice · whole grain corn · corn protein meal
Named animal protein first; named meals onlyYes
Legumes in first 10 (FDA DCM inquiry)None
BHA / BHT preservativesNone on label
Carrageenan (thickener)None
Ethoxyquin
why unknown
When a fish-meal supplier adds ethoxyquin, U.S. rules don't require it on the finished label — so no label can prove its absence for recipes containing fish meal. We report this as a gap rather than guessing.
 Can't be determined from label

Safety

FDA recalls — Purina Pro Plan, since 2023None on record
ManufacturerNestlé Purina PetCare Company, St. Louis, MO 63164 USA
Label transparency 14 of 15 standard fields
Green = verified favorable · amber = gap in the record · red = verified unfavorable · gray = not disclosed / neutral fact.
Source: official label source (official) · anchors: 494 verified dry dog foods (360 priced) · how to read this label

The fit

For your dog, specifically

Checked for a 40-lb adult with a sensitive stomach — the same published criteria our finder uses. Change your dog above and these update.

✓
Validated for adult dogsAAFCO statement covers adult maintenance.
✓
Passes our sensitive-stomach checksNamed animal protein first, and no unnamed by-products in the ingredient list.
·
Contains chickenNot selected as a concern for your dog — shown here for reference.

The source material

The full ingredient list

Every flag on the Verified Label is computed from this list. Ingredients are ordered by pre-cooking weight — the first five carry the most information.

Chicken, poultry by-product meal, rice, whole grain corn, corn protein meal, whole grain wheat, corn germ meal, vegetable oil (source of medium-chain triglycerides), barley, fish meal, dried egg product, natural flavor, fish oil, L-Arginine, soybean oil, calcium carbonate, potassium chloride, salt, mono and dicalcium phosphate, beef fat preserved with mixed-tocopherols, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, thiamine mononitrate (Vitamin B-1), calcium pantothenate (Vitamin B-5), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], choline chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], L-ascorbyl-2-polyphosphate (Vitamin C), magnesium sulfate, dried Bacillus coagulans fermentation product, garlic oil

Wet ingredients like fresh chicken shrink once cooked — which is why named meals appearing high on the list matter: they keep meaningful animal protein after moisture is removed.