Home / Dog food / Purina Pro Plan / Purina Pro Plan Complete Essentials Shredded Blend Lamb & Rice Formula Dog Food

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Purina Pro Plan Complete Essentials Shredded Blend Lamb & Rice Formula Dog Food

Dry food · adult dogs · made by Nestlé Purina PetCare Company

A feeding-trial-validated, lamb-first dry food that's denser than 53% (you feed fewer cups). Cost-per-day isn't available yet — this SKU isn't price-matched.

THE FACTS, ONE SENTENCE — data as JSON · reference dog 40 lb · updated 2026-07-11

Your dogupdates every number on this page
40 lb

Joint, kidney, dental or heart concerns? Labels can't honestly answer those — that's vet territory. Why we don't checkmark them →

The evidence

The Verified Label

Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Dots show where this food sits among all 494 dry foods we've verified.

Verified LabelThe standardized pet-food panel
VPFD № PURINA
verified 2026-07-11

Composition — dry-matter basis

why dry matter
Moisture hides the real recipe: kibble is ~10% water, canned food ~78%. Removing water puts every food on one scale, so these are the only nutrition numbers that can be compared across foods. As-fed label values shown small.
Protein 29.5%label: 26% min typical — the median dry food is 30%
Fat 18.2%label: 16% min higher than 79% of dry foods
Fiber 3.4%label: 3% max lower than 94% of dry foods
Est. carbohydrates ash not disclosed → 8% assumed, so this is an estimate ≈39.8%computed anchor available once more brands disclose ash
Calcium / Phosphorus extended guarantees: Ca 1% · P 0.8% 1.25 : 1ratio, as fed within the AAFCO adult range (1:1 – 2:1)

Calories & cost — for your 40-lb adult dog

Calorie density 390 kcal/cup3933 kcal/kg typical — the median dry food is 388 (median 388) — you feed fewer cups
Daily serving2½ cups
Cost per day—
Bag lasts—

Cost per 1,000 kcal not available yet — this SKU isn't price-matched to a current retail listing. Serving math uses standard veterinary energy formulas — see the formula.

Standards & ingredients

AAFCO statement
what this means
Two kinds of AAFCO claims exist. Most foods are only "formulated to meet" nutrient profiles — a paper calculation. A smaller set carry the stronger claim: fed to real dogs in AAFCO-procedure trials ("Animal feeding tests using AAFCO procedures substantiate…").
 Feeding trials ✓ · maintenance
First five ingredients (by pre-cooking weight)Lamb · rice · whole grain wheat · poultry by-product meal · whole grain corn
Named animal protein first; named meals onlyYes
Legumes in first 10 (FDA DCM inquiry)1 (soybean meal)
BHA / BHT preservativesNone on label
Carrageenan (thickener)None
Ethoxyquin
why unknown
When a fish-meal supplier adds ethoxyquin, U.S. rules don't require it on the finished label — so no label can prove its absence for recipes containing fish meal. We report this as a gap rather than guessing.
 Can't be determined from label

Safety

FDA recalls — Purina Pro Plan, since 2023None on record
ManufacturerNestlé Purina PetCare Company, St. Louis, MO 63164 USA
Label transparency 11 of 15 standard fields
Green = verified favorable · amber = gap in the record · red = verified unfavorable · gray = not disclosed / neutral fact.
Source: official label source (official) · anchors: 494 verified dry dog foods (360 priced) · how to read this label

The fit

For your dog, specifically

Checked for a 40-lb adult with a sensitive stomach — the same published criteria our finder uses. Change your dog above and these update.

✓
Validated for adult dogsAAFCO statement covers adult maintenance.
✓
Passes our sensitive-stomach checksNamed animal protein first, and no unnamed by-products in the ingredient list.
·
Chicken-free recipeNot selected for your dog — but relevant if chicken sensitivity ever comes up.

The source material

The full ingredient list

Every flag on the Verified Label is computed from this list. Ingredients are ordered by pre-cooking weight — the first five carry the most information.

Lamb, rice, whole grain wheat, poultry by-product meal, whole grain corn, soybean meal, corn protein meal, beef fat preserved with mixed-tocopherols, natural flavor, dried beet pulp, mono and dicalcium phosphate, dried egg product, glycerin, soybean oil, fish meal, wheat bran, salt, calcium carbonate, potassium chloride, MINERALS [zinc proteinate, manganese proteinate, ferrous sulfate, copper proteinate, calcium iodate, sodium selenite], VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), Vitamin D-3 supplement, menadione sodium bisulfite complex (Vitamin K), biotin (Vitamin B-7)], choline chloride, L-Lysine monohydrochloride, dried Bacillus coagulans fermentation product, L-ascorbyl-2-polyphosphate (Vitamin C), garlic oil

Wet ingredients like fresh lamb shrink once cooked — which is why named meals appearing high on the list matter: they keep meaningful animal protein after moisture is removed.