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Victor Hi-Pro Plus package official product image via Amazon

Victor · brand facts & recall history →

Victor Hi-Pro Plus

Dry food · all dogs

A formulated-to-meet, beef-first dry food that's cheaper per calorie than 95% of the dry foods we've priced and denser than 68% (you feed fewer cups) — $0.85 a day for your 40-lb adult dog.

THE FACTS, ONE SENTENCE — data as JSON · reference dog 40 lb · updated 2026-10-18

$59.99 · 40 lb $0.85/day as of 2026-10-18 Check price →
Tell us about your dogevery number on this page updates live ↓
40 lb
For a 40-lb adult: 2½ cupsper day $0.85per day 70 daysbag lasts passes 2 fit checks ↓

Joint, kidney, dental or heart concerns? Labels can't honestly answer those — that's vet territory. Why we don't checkmark them →

The evidence

The Verified Label

Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Dots show where this food sits among all 494 dry foods we've verified.

Verified LabelThe standardized pet-food panel
VPFD № VICTOR
verified 2026-10-18

Composition — dry-matter basis

why dry matter
Kibble is ~10% water, canned food ~78%, so as-fed numbers are on two different scales. As-fed values shown small. How the conversion works →
Protein 33%label: 30% min higher than 71% of dry foods
Fat 22%label: 20% min higher than 95% of dry foods
Fiber 4.2%label: 3.8% max lower than 76% of dry foods
Est. carbohydrates ash not disclosed → 8% assumed, so this is an estimate ≈32.1%computed anchor available once more brands disclose ash
Calcium / Phosphorus extended guarantees: DHA 0.1% Not yet verifiedcalcium/phosphorus no ratio to anchor

Calories & cost — for your 40-lb adult dog

Calorie density 406 kcal/cup3815 kcal/kg denser than 68% of dry foods (median 388) — you feed fewer cups
Daily serving2½ cups
Cost per day$0.85
40-lb bag lasts70 days

Cost per 1,000 kcal: $0.87 — cheaper than 95% of the 360 dry foods we've priced (median $1.93). Serving math uses standard veterinary energy formulas — see the formula.

Standards & ingredients

AAFCO statement
what this means
Two claims exist: formulated to meet a profile, or fed to real dogs in an AAFCO trial. Which is stronger, and how rare it is →
Formulated to meet · all_life_stages
First five ingredients (by pre-cooking weight)Beef Meal · Grain Sorghum · Chicken Fat (preserved with mixed Tocopherols) · Whole Grain Millet · Blood Meal Conventionally Dried
Named animal protein first; named meals onlyYes
Legumes in first 10 (FDA DCM inquiry)None
BHA / BHT preservativesNone on label
Carrageenan (thickener)None
Ethoxyquin
why unknown
A preservative added by a fish-meal supplier need not appear on the finished label, so no label can prove its absence. Why we show gaps →
Can't be determined from label

Safety

FDA recalls — Victor, since 20232 on record — see recall history
ManufacturerNot confirmed from label
Label transparency 8 of 15 standard fields
Green = verified favorable · amber = gap in the record · red = verified unfavorable · gray = not disclosed / neutral fact.
Source: official label source (official)· price: Amazon, 2026-10-18 · anchors: 494 verified dry dog foods (360 priced) · how to read this label

The fit

For your dog, specifically

Checked for a 40-lb adult with a sensitive stomach — the same published criteria our finder uses. Change your dog above and these update.

✓
Validated for adult dogsAAFCO statement covers adult maintenance.
✓
Passes our sensitive-stomach checksNamed animal protein first, and no unnamed by-products in the ingredient list.
·
Contains chickenNot selected as a concern for your dog — shown here for reference.

The source material

The full ingredient list

Every flag above is computed from this list. Why order is by pre-cooking weight, and how splitting bends it →

Beef Meal, Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols), Whole Grain Millet, Blood Meal Conventionally Dried, Dehydrated Alfalfa Meal, Yeast Culture, Pork Meal, Chicken Meal, Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Natural Flavor, Potassium Chloride, Carrot Powder, Tomato Pomace, Salt, Organic Dried Seaweed Meal, Taurine, Choline Chloride, Calcium Stearate, Zinc Methionine Complex, Vitamin E Supplement, DL-Methionine, Iron Amino Acid Complex, Hydrolyzed Yeast, Manganese Amino Acid Complex, Silicon Dioxide, L-Carnitine, Selenium Yeast, Brewers Dried Yeast, Copper Sulfate, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, D-Calcium Pantothenate, Mono and Diglycerides of Fatty Acids, Thiamine Mononitrate, Biotin, Yucca Schidigera Extract, Calcium Carbonate, Riboflavin Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Tetrasodium Pyrophosphate, Rosemary Extract, Green Tea Extract, Spearmint Extract, Inulin, Lecithin, Folic Acid, Dried Bacillus coagulans Fermentation Product, Dried Bacillus subtilis Fermentation Product

7 ingredients in this list are ones we hold sourced evidence on , and none of them is contested in the veterinary literature.

  • Named Meat/Poultry Meal (e.g., Chicken Meal, Lamb Meal) · ingredient 1Well supportedA rendered, water- and fat-reduced concentrate from a named species (AAFCO, e.g., 'chicken meal'). Because most moisture is removed it is a dense protein source (poultry meals commonly around 57-69% crude protein) and it names the species for allergy avoidance.
  • Mixed tocopherols (natural vitamin E) · ingredient 3Well supportedA blend of vitamin E forms (alpha-, beta-, gamma-, delta-tocopherol) used as a natural-source antioxidant to slow fat rancidity, commonly chosen as an alternative to synthetic preservatives. EFSA concluded that tocopherol-rich extracts are safe for all animal species and the consumer and are efficacious antioxidants in feed.
  • Rosemary extract · ingredient 45Well supportedA plant-derived natural antioxidant (active compounds carnosic acid and carnosol) used to slow fat oxidation, frequently chosen as an alternative to synthetic preservatives. It is an authorized food antioxidant in the EU (E 392); JECFA established a temporary acceptable daily intake for rosemary extract expressed as carnosic acid plus carnosol.
  • Taurine (supplemental) · ingredient 17NeutralA sulfur amino acid that dogs can normally synthesize from methionine and cysteine, so it is not classically essential for them. However, some breeds (e.g., golden retrievers) and some diets are linked to low taurine status and dilated cardiomyopathy: an observational study (Ontiveros 2020) associated non-traditional, largely grain-free diets with taurine deficiency and DCM-consistent echocardiographic changes in golden retrievers, though causation and mechanism remain under investigation.
  • Yucca schidigera extract · ingredient 38NeutralA saponin-containing plant extract added at low levels, mainly marketed to reduce fecal odor and ammonia. A canine feeding study (Dos Reis 2016) found ~500 mg/kg reduced fecal ammonia and odor on higher-protein diets, while a higher dose produced adverse effects.
  • Prebiotics (chicory root / inulin, FOS) · ingredient 48NeutralFermentable fibers (chicory-derived inulin and fructooligosaccharides) that feed colonic bacteria and are readily fermented to short-chain fatty acids in dogs. Feeding studies show they shift fecal microbiota composition and are well tolerated at typical inclusion levels, but clear health benefits beyond compositional change are not yet established.

Wet ingredients like fresh beef meal shrink once cooked — which is why named meals appearing high on the list matter: they keep meaningful animal protein after moisture is removed.

The maker

Who makes this — and how they back it up

The five questions the WSAVA nutrition guidelines tell you to ask a pet-food company. Every answer is sourced or marked as an undisclosed gap — never guessed. This is the "is it made competently?" axis that star-rating sites skip.

Owns its manufacturing Owns its plants

Confirmed on victorpetfood.com/about-us: 'We proudly produce every bag of VICTOR kibble in our own Texas-based facility.' Mid America owns and operates its own plant.

source →
Employs a qualified nutritionist Undisclosed

We could not confirm this from a public source.

source →
AAFCO feeding trials Undisclosed

No feeding-trial AAFCO statement found on the 3 labels we’ve verified for this brand, and no company-wide claim was found either. Most pet foods are only "formulated to meet" AAFCO profiles (a paper calculation) rather than fed to real animals in trials — this is common, not necessarily a red flag.

Publishes quality-control testing Yes — sourced

covers: finished-product testing; same FAQ: ingredients tested internally and externally. Victor FAQ.

source →
Peer-reviewed research None found

PubMed lists no animal or pet paper with Mid America Pet Food in an author address. Not proof no research exists — only that none is indexed under that company name.

source →
Parent company Mid America Pet Food, LLC ↗ Founded 2007 ↗ Headquarters / plant Mount Pleasant, Texas, USA ↗ FDA recalls on record 2 on record

Full company scorecard, sources, and every SKU we've verified for this brand: Victor brand page →