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Victor Nutra Pro
A formulated-to-meet, chicken-first dry food that's cheaper per calorie than 90% of the dry foods we've priced and denser than 64% (you feed fewer cups) — $1.10 a day for your 40-lb adult dog.
THE FACTS, ONE SENTENCE — data as JSON · reference dog 40 lb · updated 2026-10-18
The evidence
The Verified Label
Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Dots show where this food sits among all 494 dry foods we've verified.
verified 2026-10-18
Composition — dry-matter basis
why dry matter
Calories & cost — for your 40-lb adult dog
Cost per 1,000 kcal: $1.12 — cheaper than 90% of the 360 dry foods we've priced (median $1.93). Serving math uses standard veterinary energy formulas — see the formula.
Standards & ingredients
what this means
why unknown
Safety
Source: official label source (official)· price: Amazon, 2026-10-18 · anchors: 494 verified dry dog foods (360 priced) · how to read this label
The fit
For your dog, specifically
Checked for a 40-lb adult with a sensitive stomach — the same published criteria our finder uses. Change your dog above and these update.
The source material
The full ingredient list
Every flag above is computed from this list. Why order is by pre-cooking weight, and how splitting bends it →
Chicken Meal, Blood Meal Conventionally Dried, Whole Grain Millet, Chicken Fat (preserved with mixed Tocopherols), Yeast Culture, Grain Sorghum, Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Beef Meal, Dehydrated Alfalfa Meal, Natural Flavor, Potassium Chloride, Carrot Powder, Tomato Pomace, Salt, Organic Dried Seaweed Meal, Taurine, Choline Chloride, Calcium Stearate, Zinc Methionine Complex, Vitamin E Supplement, DL-Methionine, Iron Amino Acid Complex, Hydrolyzed Yeast, Manganese Amino Acid Complex, Silicon Dioxide, L-Carnitine, Selenium Yeast, Brewers Dried Yeast, Copper Sulfate, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, D-Calcium Pantothenate, Mono and Diglycerides of Fatty Acids, Thiamine Mononitrate, Biotin, Yucca Schidigera Extract, Calcium Carbonate, Riboflavin Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Tetrasodium Pyrophosphate, Rosemary Extract, Green Tea Extract, Spearmint Extract, Inulin, Lecithin, Folic Acid, Dried Bacillus coagulans Fermentation Product, Dried Bacillus subtilis Fermentation Product
7 ingredients in this list are ones we hold sourced evidence on , and none of them is contested in the veterinary literature.
- Named Meat/Poultry Meal (e.g., Chicken Meal, Lamb Meal) · ingredient 1Well supportedA rendered, water- and fat-reduced concentrate from a named species (AAFCO, e.g., 'chicken meal'). Because most moisture is removed it is a dense protein source (poultry meals commonly around 57-69% crude protein) and it names the species for allergy avoidance.
- Mixed tocopherols (natural vitamin E) · ingredient 4Well supportedA blend of vitamin E forms (alpha-, beta-, gamma-, delta-tocopherol) used as a natural-source antioxidant to slow fat rancidity, commonly chosen as an alternative to synthetic preservatives. EFSA concluded that tocopherol-rich extracts are safe for all animal species and the consumer and are efficacious antioxidants in feed.
- Rosemary extract · ingredient 44Well supportedA plant-derived natural antioxidant (active compounds carnosic acid and carnosol) used to slow fat oxidation, frequently chosen as an alternative to synthetic preservatives. It is an authorized food antioxidant in the EU (E 392); JECFA established a temporary acceptable daily intake for rosemary extract expressed as carnosic acid plus carnosol.
- Taurine (supplemental) · ingredient 16NeutralA sulfur amino acid that dogs can normally synthesize from methionine and cysteine, so it is not classically essential for them. However, some breeds (e.g., golden retrievers) and some diets are linked to low taurine status and dilated cardiomyopathy: an observational study (Ontiveros 2020) associated non-traditional, largely grain-free diets with taurine deficiency and DCM-consistent echocardiographic changes in golden retrievers, though causation and mechanism remain under investigation.
- Yucca schidigera extract · ingredient 37NeutralA saponin-containing plant extract added at low levels, mainly marketed to reduce fecal odor and ammonia. A canine feeding study (Dos Reis 2016) found ~500 mg/kg reduced fecal ammonia and odor on higher-protein diets, while a higher dose produced adverse effects.
- Prebiotics (chicory root / inulin, FOS) · ingredient 47NeutralFermentable fibers (chicory-derived inulin and fructooligosaccharides) that feed colonic bacteria and are readily fermented to short-chain fatty acids in dogs. Feeding studies show they shift fecal microbiota composition and are well tolerated at typical inclusion levels, but clear health benefits beyond compositional change are not yet established.
Wet ingredients like fresh chicken meal shrink once cooked — which is why named meals appearing high on the list matter: they keep meaningful animal protein after moisture is removed.
The maker
Who makes this — and how they back it up
The five questions the WSAVA nutrition guidelines tell you to ask a pet-food company. Every answer is sourced or marked as an undisclosed gap — never guessed. This is the "is it made competently?" axis that star-rating sites skip.
Confirmed on victorpetfood.com/about-us: 'We proudly produce every bag of VICTOR kibble in our own Texas-based facility.' Mid America owns and operates its own plant.
source →We could not confirm this from a public source.
source →No feeding-trial AAFCO statement found on the 3 labels we’ve verified for this brand, and no company-wide claim was found either. Most pet foods are only "formulated to meet" AAFCO profiles (a paper calculation) rather than fed to real animals in trials — this is common, not necessarily a red flag.
covers: finished-product testing; same FAQ: ingredients tested internally and externally. Victor FAQ.
source →PubMed lists no animal or pet paper with Mid America Pet Food in an author address. Not proof no research exists — only that none is indexed under that company name.
source →Full company scorecard, sources, and every SKU we've verified for this brand: Victor brand page →