Home / Cat food / Purina Pro Plan / Pro Plan Complete Essentials Adult Chicken & Rice Formula Cat Food

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Pro Plan Complete Essentials Adult Chicken & Rice Formula Cat Food

Dry food · adult cats · made by Nestlé Purina PetCare Company

A feeding-trial-validated, chicken-first dry food from Purina Pro Plan, denser per cup than 88% of the dry cat foods we've verified. Cat-food pricing isn't in our corpus yet, so cost-per-day isn't shown — the composition numbers below are fully verified.

THE FACTS, ONE SENTENCE — data as JSON · reference cat 10 lb · updated 2026-07-11

Your catupdates every number on this page
10 lb

Joint, kidney, dental or heart concerns? Labels can't honestly answer those — that's vet territory. Why we don't checkmark them →

The evidence

The Verified Label

Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Dots show where this food sits among all 36 dry cat foods we've verified.

Verified LabelThe standardized pet-food panel
VPFD № PURINA
verified 2026-07-11

Composition — dry-matter basis

why dry matter
Moisture hides the real recipe: dry food is ~5-10% water, wet food ~75-82%. Removing water puts every food on one scale, so these are the only nutrition numbers that can be compared across foods. As-fed label values shown small.
Protein 40.9%label: 36% min higher than 72% of dry cat foods
Fat 18.2%label: 16% min no corpus anchor for fat yet
Fiber 2.3%label: 2% max lower than 96% of dry cat foods
Est. carbohydrates ash not disclosed → 8% assumed, so this is an estimate ≈29.5%diabetic-check target <10% lower than 67% of dry cat foods
Magnesium as fed: not disclosed
why 0.12% DM
A commonly cited veterinary target for helping manage struvite-crystal (urinary) risk in cats is magnesium under roughly 0.12% on a dry-matter basis. This is a general, label-checkable guideline — not a diagnosis, and not a substitute for your vet, especially for cats with a history of urinary issues.
 Not disclosedmagnesium no threshold to check — not disclosed on this label
Ash 8% assumed — not disclosed on label 8%as used in carb estimate no corpus anchor for ash yet

Calories & cost — for your 10-lb adult cat

Calorie density 494 kcal/cup4358 kcal/kg denser than 88% of dry cat foods (median 395.5)
Daily serving½ cups
Cost per day—
Bag lasts—

Cost per 1,000 kcal not available yet — cat food isn't price-matched to a retail listing in our corpus yet (dog food is; cat is next). Serving math uses standard veterinary energy formulas — see the formula.

Standards & ingredients

AAFCO statement
what this means
Two kinds of AAFCO claims exist. Most foods are only "formulated to meet" nutrient profiles — a paper calculation. A smaller set carry the stronger claim: fed to real cats in AAFCO-procedure trials ("Animal feeding tests using AAFCO procedures substantiate…").
 Feeding trials ✓ · maintenance
First five ingredients (by pre-cooking weight)Chicken · rice · corn gluten meal · poultry by-product meal · wheat flour
Named animal protein first; named meals onlyYes
Legumes in first 10 (FDA DCM inquiry)1 (soy protein concentrate)
BHA / BHT preservativesNone on label
Carrageenan (thickener)None
Ethoxyquin
why unknown
When a fish-meal supplier adds ethoxyquin, U.S. rules don't require it on the finished label — so no label can prove its absence for recipes containing fish meal. We report this as a gap rather than guessing.
 Can't be determined from label

Safety

FDA recalls — Purina Pro Plan, since 2023None on record
ManufacturerNestlé Purina PetCare Company, St. Louis, MO 63164 USA
Label transparency 11 of 15 standard fields
Green = verified favorable · amber = gap in the record · red = verified unfavorable · gray = not disclosed / neutral fact.
Source: official label source (official) · anchors: 36 verified dry cat foods · how to read this label

The fit

For your cat, specifically

Checked for a 10-lb adult cat with urinary health + a low-carb goal — the same published criteria our finder uses. Change your cat above and these update.

✓
Validated for adult catsAAFCO statement covers adult maintenance.
·
Urinary fit — can't assessMagnesium is not stated on this label, so we cannot check it against the magnesium threshold vets commonly use for struvite-stone risk management.
·
Fiber 2.3% DMNot selected as a concern for your cat — shown here for reference.
·
Sensitive stomachNot selected for your cat — but shown here for reference.
·
Contains chickenNot selected as a concern for your cat — shown here for reference.
✕
Too many estimated carbs for a low-carb target≈29.5% carbohydrate (dry-matter, estimated) is over the ~10% DM target some vets use for diabetic cats. Estimate only — not a lab measurement. See lower-carb options →

The source material

The full ingredient list

Every flag on the Verified Label is computed from this list. Ingredients are ordered by pre-cooking weight — the first five carry the most information.

Chicken, rice, corn gluten meal, poultry by-product meal, wheat flour, dried egg product, beef fat preserved with mixed-tocopherols, soy protein concentrate, natural flavor, fish meal, inulin, potassium chloride, phosphoric acid, calcium carbonate, salt, caramel color, choline chloride, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), riboflavin supplement (Vitamin B-2), Vitamin B-12 supplement, pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), Vitamin D-3 supplement, biotin (Vitamin B-7), menadione sodium bisulfite complex (Vitamin K)], taurine, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], L-Lysine monohydrochloride, dried Bacillus coagulans fermentation product

Wet ingredients like fresh chicken shrink once cooked — which is why named meals appearing high on the list matter: they keep meaningful animal protein after moisture is removed.