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Fromm Heartland Gold Adult Dog Food
A formulated-to-meet, beef-first dry food that's cheaper per calorie than 49% of the dry foods we've priced and denser than 41% (you feed fewer cups) — $1.91 a day for your 40-lb adult dog.
THE FACTS, ONE SENTENCE — data as JSON · reference dog 40 lb · updated 2026-10-18
The evidence
The Verified Label
Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Dots show where this food sits among all 494 dry foods we've verified.
verified 2026-10-18
Composition — dry-matter basis
why dry matter
Calories & cost — for your 40-lb adult dog
Cost per 1,000 kcal: $1.94 — cheaper than 49% of the 360 dry foods we've priced (median $1.93). Serving math uses standard veterinary energy formulas — see the formula.
Standards & ingredients
what this means
why unknown
Safety
Source: official label source (official)· price: Amazon, 2026-10-18 · anchors: 494 verified dry dog foods (360 priced) · how to read this label
The fit
For your dog, specifically
Checked for a 40-lb adult with a sensitive stomach — the same published criteria our finder uses. Change your dog above and these update.
The source material
The full ingredient list
Every flag above is computed from this list. Why order is by pre-cooking weight, and how splitting bends it →
Beef, pork meat and bone meal, lentils, peas, chickpeas, potatoes, dried tomato pomace, pea flour, pork liver, pork fat (preserved with mixed tocopherols), salmon oil (preserved with mixed tocopherols), dried egg product, flaxseed, cheese, dried yeast, lamb, alfalfa meal, celery, salt, Vitamins [choline chloride, potassium chloride, Vitamin E supplement, ascorbic acid, calcium carbonate, riboflavin supplement, niacin supplement, calcium pantothenate, Vitamin A supplement, Vitamin D3 supplement, pyridoxine hydrochloride, biotin, Vitamin B12 supplement, thiamine mononitrate, folic acid], carrots, chicory root extract, Minerals [zinc sulfate, manganese sulfate, ferrous sulfate, magnesium sulfate, zinc proteinate, ferrous proteinate, manganese proteinate, copper sulfate, magnesium proteinate, copper proteinate, calcium iodate], yucca schidigera extract, taurine, sodium selenite, sorbic acid (preservative), l-tryptophan, dl-methionine, dried Lactobacillus paracasei fermentation product, dried Lactobacillus reuteri fermentation product, dried Lactobacillus acidophilus fermentation product, dried Lactobacillus plantarum fermentation product
11 ingredients in this list are ones we hold sourced evidence on , and 4 of them are genuinely contested rather than merely unpopular online.
- Lentils · ingredient 3ContestedA pulse (legume) common in grain-free formulas as a protein and carbohydrate source. Lentils are named alongside peas in the FDA's open 2018 investigation into diet-associated canine DCM; the agency grouped 'peas and/or lentils,' which appeared in 93% of reported products.
- Peas · ingredient 4ContestedA pulse (legume) used in many grain-free foods as a plant protein and carbohydrate source. Peas are central to an open FDA investigation, begun in July 2018, into a possible link between diets high in peas, other pulses, and potatoes and canine dilated cardiomyopathy (DCM); 93% of reported products contained peas and/or lentils.
- Chickpeas (garbanzo beans) · ingredient 5ContestedA pulse (legume), also called garbanzo bean, used in grain-free foods for plant protein and carbohydrate. Chickpeas are among the pulses (with peas and lentils) cited in the FDA's open 2018 investigation into diet-associated canine DCM.
- Potato · ingredient 6ContestedA starchy tuber used as the carbohydrate base in many grain-free foods (it is a vegetable, not a cereal grain). The FDA's open 2018 investigation into diet-associated canine DCM listed potatoes 'in various forms' as main ingredients of interest alongside pulses such as peas and lentils.
- Mixed tocopherols (natural vitamin E) · ingredient 10Well supportedA blend of vitamin E forms (alpha-, beta-, gamma-, delta-tocopherol) used as a natural-source antioxidant to slow fat rancidity, commonly chosen as an alternative to synthetic preservatives. EFSA concluded that tocopherol-rich extracts are safe for all animal species and the consumer and are efficacious antioxidants in feed.
- Meat and Bone Meal · ingredient 2NeutralA rendered concentrate of mammal tissue that also includes bone, giving it high mineral/ash content and lower crude protein (roughly 39-46%) than clean meat meals. Amino-acid availability varies substantially with rendering temperature and pressure — studies show good digestibility is achievable but not guaranteed across processing methods.
Nutritional twins
Cheaper close matches
Verified foods with a closely matching label at a meaningfully lower cost per 1,000 kcal.
Label-composition matches only: same species, form, and growth stage; same primary protein where both are known; grain-free preserved; protein within 4 points and fat within 4 points, and estimated carbs within 8 points, on a dry-matter basis. Not a medical or quality recommendation.
The maker
Who makes this — and how they back it up
The five questions the WSAVA nutrition guidelines tell you to ask a pet-food company. Every answer is sourced or marked as an undisclosed gap — never guessed. This is the "is it made competently?" axis that star-rating sites skip.
Fromm states directly that it does not contract manufacture; all production occurs at company-owned Wisconsin facilities.
source →Dr. Danielle Opetz, PhD in Nutritional Sciences (with an MS in Animal Science, companion animal nutrition emphasis), holds a named leadership role on Fromm's R&D/nutrition team. She is a PhD nutritionist, not a stated ACVN/ECVCN board-certified veterinary diplomate — no board certification was found in this source.
source →No feeding-trial AAFCO statement found on the 123 labels we’ve verified for this brand, and no company-wide claim was found either. Most pet foods are only "formulated to meet" AAFCO profiles (a paper calculation) rather than fed to real animals in trials — this is common, not necessarily a red flag.
covers: ingredient testing, pathogen (bacteriology) testing of finished product; same page says canned foods are incubated and all products are held until quality checks are complete. Fromm brand-wide FAQ.
source →PubMed lists no animal or pet paper with Fromm Family Foods in an author address. Not proof no research exists — only that none is indexed under that company name.
source →Full company scorecard, sources, and every SKU we've verified for this brand: Fromm brand page →