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Nom Nom Beef Mash package official product image via Amazon

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Nom Nom Beef Mash

Fresh (gently cooked) food · all dogs

A formulated-to-meet, ground-first fresh (gently cooked) food from Nom Nom. Pricing and/or calorie data haven't been independently confirmed for this SKU yet, so cost-per-day isn't shown.

THE FACTS, ONE SENTENCE — data as JSON · reference dog 40 lb · updated 2026-10-18

$75.99 as of 2026-10-18 Check price →
Tell us about your dogevery number on this page updates live ↓
40 lb
For a 40-lb adult: 5 cupsper day not pricedper day —bag lasts passes 2 fit checks ↓

Joint, kidney, dental or heart concerns? Labels can't honestly answer those — that's vet territory. Why we don't checkmark them →

The evidence

The Verified Label

Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Corpus dot-anchors currently cover dry food only — this is a fresh (gently cooked) food, so anchors are omitted below rather than compared across forms.

Verified LabelThe standardized pet-food panel
VPFD № NOM-NO
verified 2026-10-18

Composition — dry-matter basis

why dry matter
Kibble is ~10% water, canned food ~78%, so as-fed numbers are on two different scales. As-fed values shown small. How the conversion works →
Protein 34.8%label: 8% min no corpus anchor for this food form
Fat 21.7%label: 5% min no corpus anchor for this food form
Fiber 17.4%label: 4% max no corpus anchor for this food form
Est. carbohydrates ash not disclosed → 8% assumed, so this is an estimate ≈-8.7%computed no corpus anchor for this food form
Calcium / Phosphorus extended guarantees: none verified yet Not yet verifiedcalcium/phosphorus no ratio to anchor

Calories & cost — for your 40-lb adult dog

Calorie density 201 kcal/cup— kcal/kg no corpus anchor for this food form
Daily serving5 cups
Cost per day—
Bag lasts—

No cost per 1,000 kcal: the label we read gives no calorie count, so we can't work out the price per calorie. Serving math uses standard veterinary energy formulas — see the formula.

Standards & ingredients

AAFCO statement
what this means
Two claims exist: formulated to meet a profile, or fed to real dogs in an AAFCO trial. Which is stronger, and how rare it is →
Formulated to meet · all_life_stages
First five ingredients (by pre-cooking weight)Ground Beef · Russet Potatoes · Eggs · Carrots · Peas
Named animal protein first; named meals onlyYes
Legumes in first 10 (FDA DCM inquiry)1 (peas)
BHA / BHT preservativesNone on label
Carrageenan (thickener)None
Ethoxyquin
why unknown
A preservative added by a fish-meal supplier need not appear on the finished label, so no label can prove its absence. Why we show gaps →
None — no fish meal in this recipe

Safety

FDA recalls — Nom Nom, since 2023None on record
ManufacturerNot confirmed from label
Label transparency 6 of 15 standard fields
Green = verified favorable · amber = gap in the record · red = verified unfavorable · gray = not disclosed / neutral fact.
Source: official label source (official)· price: Amazon, 2026-10-18 · anchors: 494 verified dry dog foods (360 priced) · how to read this label

The fit

For your dog, specifically

Checked for a 40-lb adult with a sensitive stomach — the same published criteria our finder uses. Change your dog above and these update.

✓
Validated for adult dogsAAFCO statement covers adult maintenance.
✓
Passes our sensitive-stomach checksNamed animal protein first, and no unnamed by-products in the ingredient list.
·
Chicken-free recipeNot selected for your dog — but relevant if chicken sensitivity ever comes up.

The source material

The full ingredient list

Every flag above is computed from this list. Why order is by pre-cooking weight, and how splitting bends it →

Ground Beef, Russet Potatoes, Eggs, Carrots, Peas, Water Sufficient for Processing, Dicalcium Phosphate, Potassium Chloride, Salt, Citric Acid, Natural Flavor, Vinegar, Calcium Carbonate, Taurine, Fish Oil, Sunflower Oil, Dimagnesium Phosphate, Zinc Gluconate, Iron Amino Acid Chelate, Vitamin E Supplement, Potassium Iodide, Vitamin B12 Supplement, Copper Gluconate, Manganese Gluconate, Selenium Amino Acid Chelate, Niacin (Vitamin B3), Thiamine Mononitrate (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Folic Acid, Vitamin A Supplement, Cholecalciferol (Source of Vitamin D3), Pantothenic Acid (Calcium-D-Pantothenate)

4 ingredients in this list are ones we hold sourced evidence on , and 2 of them are genuinely contested rather than merely unpopular online.

  • Potato · ingredient 2ContestedA starchy tuber used as the carbohydrate base in many grain-free foods (it is a vegetable, not a cereal grain). The FDA's open 2018 investigation into diet-associated canine DCM listed potatoes 'in various forms' as main ingredients of interest alongside pulses such as peas and lentils.
  • Peas · ingredient 5ContestedA pulse (legume) used in many grain-free foods as a plant protein and carbohydrate source. Peas are central to an open FDA investigation, begun in July 2018, into a possible link between diets high in peas, other pulses, and potatoes and canine dilated cardiomyopathy (DCM); 93% of reported products contained peas and/or lentils.
  • Fish oil (EPA + DHA omega-3) · ingredient 15Well supportedMarine-source omega-3 fatty acids (EPA and DHA) from fish oil. A randomized, double-blinded controlled trial (Roush 2010) found improved weight-bearing in dogs with osteoarthritis, and a 2022 meta-analysis identified clear clinical analgesic efficacy for omega-3-enriched diets and supplements.
  • Taurine (supplemental) · ingredient 14NeutralA sulfur amino acid that dogs can normally synthesize from methionine and cysteine, so it is not classically essential for them. However, some breeds (e.g., golden retrievers) and some diets are linked to low taurine status and dilated cardiomyopathy: an observational study (Ontiveros 2020) associated non-traditional, largely grain-free diets with taurine deficiency and DCM-consistent echocardiographic changes in golden retrievers, though causation and mechanism remain under investigation.

The maker

Who makes this — and how they back it up

The five questions the WSAVA nutrition guidelines tell you to ask a pet-food company. Every answer is sourced or marked as an undisclosed gap — never guessed. This is the "is it made competently?" axis that star-rating sites skip.

Owns its manufacturing Undisclosed

We could not confirm this from a public source.

source →
Employs a qualified nutritionist Yes — sourced

Matthew Brooks, MS, PhD (Small Animal Nutritionist) is named on the brand's own vet page — a PhD animal nutritionist. The page also states recipes 'have always been developed under the guidance of a board certified veterinary nutritionist'.

source →
AAFCO feeding trials Undisclosed

No feeding-trial AAFCO statement found on the 6 labels we’ve verified for this brand, and no company-wide claim was found either. Most pet foods are only "formulated to meet" AAFCO profiles (a paper calculation) rather than fed to real animals in trials — this is common, not necessarily a red flag.

Publishes quality-control testing Yes — sourced

covers: ingredient inspection, safety testing (general). Nom Nom FAQ.

source →
Peer-reviewed research Yes — sourced

674 PubMed papers (animal/pet filtered) list NomNomNow (Mars Petcare) in an author address; we checked 200 and 200 really name the company. A floor, not a total.

source →
Parent company Mars, Incorporated (Mars Petcare / Royal Canin division) ↗ Founded 2015 ↗ Headquarters / plant Oakland, California (originally; San Francisco Bay Area) ↗ FDA recalls on record None on record

Full company scorecard, sources, and every SKU we've verified for this brand: Nom Nom brand page →