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Beef Mash

Fresh (gently cooked) food · all dogs

A formulated-to-meet, ground-first fresh (gently cooked) food from Nom Nom. Pricing and/or calorie data haven't been independently confirmed for this SKU yet, so cost-per-day isn't shown.

THE FACTS, ONE SENTENCE — data as JSON · reference dog 40 lb · updated 2026-07-12

$75.99 as of 2026-07-12 Check price →
Tell us about your dogevery number on this page updates live ↓
40 lb
For a 40-lb adult: 5 cupsper day not pricedper day —bag lasts passes 2 fit checks ↓

Joint, kidney, dental or heart concerns? Labels can't honestly answer those — that's vet territory. Why we don't checkmark them →

The evidence

The Verified Label

Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Corpus dot-anchors currently cover dry food only — this is a fresh (gently cooked) food, so anchors are omitted below rather than compared across forms.

Verified LabelThe standardized pet-food panel
VPFD № NOM-NO
verified 2026-07-12

Composition — dry-matter basis

why dry matter
Moisture hides the real recipe: kibble is ~10% water, canned food ~78%. Removing water puts every food on one scale, so these are the only nutrition numbers that can be compared across foods. As-fed label values shown small.
Protein 34.8%label: 8% min no corpus anchor for this food form
Fat 21.7%label: 5% min no corpus anchor for this food form
Fiber 17.4%label: 4% max no corpus anchor for this food form
Est. carbohydrates ash not disclosed → 8% assumed, so this is an estimate ≈-8.7%computed no corpus anchor for this food form
Calcium / Phosphorus extended guarantees: none verified yet Not yet verifiedcalcium/phosphorus no ratio to anchor

Calories & cost — for your 40-lb adult dog

Calorie density 201 kcal/cup— kcal/kg no corpus anchor for this food form
Daily serving5 cups
Cost per day—
Bag lasts—

Cost per 1,000 kcal not available yet — this SKU isn't price-matched to a current retail listing. Serving math uses standard veterinary energy formulas — see the formula.

Standards & ingredients

AAFCO statement
what this means
Two kinds of AAFCO claims exist. Most foods are only "formulated to meet" nutrient profiles — a paper calculation. A smaller set carry the stronger claim: fed to real dogs in AAFCO-procedure trials ("Animal feeding tests using AAFCO procedures substantiate…").
 Formulated to meet · all_life_stages
First five ingredients (by pre-cooking weight)Ground Beef · Russet Potatoes · Eggs · Carrots · Peas
Named animal protein first; named meals onlyYes
Legumes in first 10 (FDA DCM inquiry)1 (peas)
BHA / BHT preservativesNone on label
Carrageenan (thickener)None
Ethoxyquin
why unknown
When a fish-meal supplier adds ethoxyquin, U.S. rules don't require it on the finished label — so no label can prove its absence for recipes containing fish meal. We report this as a gap rather than guessing.
 None — no fish meal in this recipe

Safety

FDA recalls — Nom Nom, since 2023None on record
ManufacturerNot confirmed from label
Label transparency 6 of 15 standard fields
Green = verified favorable · amber = gap in the record · red = verified unfavorable · gray = not disclosed / neutral fact.
Source: official label source (official)· price: Amazon, 2026-07-12 · anchors: 494 verified dry dog foods (360 priced) · how to read this label

The fit

For your dog, specifically

Checked for a 40-lb adult with a sensitive stomach — the same published criteria our finder uses. Change your dog above and these update.

✓
Validated for adult dogsAAFCO statement covers adult maintenance.
✓
Passes our sensitive-stomach checksNamed animal protein first, and no unnamed by-products in the ingredient list.
·
Chicken-free recipeNot selected for your dog — but relevant if chicken sensitivity ever comes up.

The source material

The full ingredient list

Every flag on the Verified Label is computed from this list. Ingredients are ordered by pre-cooking weight — the first five carry the most information.

Ground Beef, Russet Potatoes, Eggs, Carrots, Peas, Water Sufficient for Processing, Dicalcium Phosphate, Potassium Chloride, Salt, Citric Acid, Natural Flavor, Vinegar, Calcium Carbonate, Taurine, Fish Oil, Sunflower Oil, Dimagnesium Phosphate, Zinc Gluconate, Iron Amino Acid Chelate, Vitamin E Supplement, Potassium Iodide, Vitamin B12 Supplement, Copper Gluconate, Manganese Gluconate, Selenium Amino Acid Chelate, Niacin (Vitamin B3), Thiamine Mononitrate (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Folic Acid, Vitamin A Supplement, Cholecalciferol (Source of Vitamin D3), Pantothenic Acid (Calcium-D-Pantothenate)

The maker

Who makes this — and how they back it up

The four questions the WSAVA nutrition guidelines tell you to ask a pet-food company. Every answer is sourced or marked as an undisclosed gap — never guessed. This is the "is it made competently?" axis that star-rating sites skip.

Owns its manufacturing Undisclosed

No fetched source directly stated whether Nom Nom owns vs. co-packs its manufacturing. WebSearch results reference a 180-job Nom Nom production facility announced in Nashville in 2018 (suggesting owned/operated production), but this was not confirmed by a fetched source, so value=null.

source →
Employs a qualified nutritionist Yes — sourced

Matthew Brooks, MS, PhD (Small Animal Nutritionist) is named on the brand's own vet page — a PhD animal nutritionist. The page also states recipes 'have always been developed under the guidance of a board certified veterinary nutritionist'; historically this was Dr. Justin Shmalberg, DVM, DACVN, per the fetched substack ('They brought in Dr. Justin Shmalberg, a board-certified veterinary nutritionist, as Chief Nutrition Officer').

source →
AAFCO feeding trials Undisclosed

No feeding-trial AAFCO statement found on the 6 labels we’ve verified for this brand, and no company-wide claim was found either. Most pet foods are only "formulated to meet" AAFCO profiles (a paper calculation) rather than fed to real animals in trials — this is common, not necessarily a red flag.

Peer-reviewed research Yes — sourced

658 PubMed-indexed papers carry "Waltham Petcare Science Institute (Mars)" in an author affiliation (animal/pet-domain filtered) — a reproducible floor, not a total.

source →
Parent company Mars, Incorporated (Mars Petcare / Royal Canin division) ↗ Founded 2015 ↗ Headquarters / plant Oakland, California (originally; San Francisco Bay Area) ↗ FDA recalls on record None on record

Full company scorecard, sources, and every SKU we've verified for this brand: Nom Nom brand page →