Home / Dog food / Purina Pro Plan / Purina Pro Plan Small Breed Chicken & Rice Formula Dog Food

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Purina Pro Plan Small Breed Chicken & Rice Formula Dog Food

Dry food · adult dogs · made by Nestlé Purina PetCare Company

A feeding-trial-validated, chicken-first dry food that's cheaper per calorie than 54% of the dry foods we've priced and denser than 88% (you feed fewer cups) — $1.85 a day for your 40-lb adult dog.

THE FACTS, ONE SENTENCE — data as JSON · reference dog 40 lb · updated 2026-07-12

$20.68 · 6 lb $1.85/day as of 2026-07-12 Check price →
Tell us about your dogevery number on this page updates live ↓
40 lb
For a 40-lb adult: 2¼ cupsper day $1.85per day 11 daysbag lasts passes 2 fit checks ↓

Joint, kidney, dental or heart concerns? Labels can't honestly answer those — that's vet territory. Why we don't checkmark them →

The evidence

The Verified Label

Every food on this site gets this exact panel — same fields, same order, sourced from the official label — so brands finally become comparable. Dots show where this food sits among all 494 dry foods we've verified.

Verified LabelThe standardized pet-food panel
VPFD № PURINA
verified 2026-07-12

Composition — dry-matter basis

why dry matter
Moisture hides the real recipe: kibble is ~10% water, canned food ~78%. Removing water puts every food on one scale, so these are the only nutrition numbers that can be compared across foods. As-fed label values shown small.
Protein 33%label: 29% min higher than 71% of dry foods
Fat 19.3%label: 17% min higher than 86% of dry foods
Fiber 3.4%label: 3% max lower than 94% of dry foods
Est. carbohydrates ash not disclosed → 8% assumed, so this is an estimate ≈35.2%computed anchor available once more brands disclose ash
Calcium / Phosphorus extended guarantees: Ca 1% · P 0.8% 1.25 : 1ratio, as fed within the AAFCO adult range (1:1 – 2:1)

Calories & cost — for your 40-lb adult dog

Calorie density 452 kcal/cup4053 kcal/kg denser than 88% of dry foods (median 388) — you feed fewer cups
Daily serving2¼ cups
Cost per day$1.85
6-lb bag lasts11 days

Cost per 1,000 kcal: $1.88 — cheaper than 54% of the 360 dry foods we've priced (median $1.93). Serving math uses standard veterinary energy formulas — see the formula.

Standards & ingredients

AAFCO statement
what this means
Two kinds of AAFCO claims exist. Most foods are only "formulated to meet" nutrient profiles — a paper calculation. A smaller set carry the stronger claim: fed to real dogs in AAFCO-procedure trials ("Animal feeding tests using AAFCO procedures substantiate…").
 Feeding trials ✓ · maintenance
First five ingredients (by pre-cooking weight)Chicken · rice · corn protein meal · poultry by-product meal · whole grain corn
Named animal protein first; named meals onlyYes
Legumes in first 10 (FDA DCM inquiry)None
BHA / BHT preservativesNone on label
Carrageenan (thickener)None
Ethoxyquin
why unknown
When a fish-meal supplier adds ethoxyquin, U.S. rules don't require it on the finished label — so no label can prove its absence for recipes containing fish meal. We report this as a gap rather than guessing.
 Can't be determined from label

Safety

FDA recalls — Purina Pro Plan, since 2023None on record
ManufacturerNestlé Purina PetCare Company, St. Louis, MO 63164 USA
Label transparency 11 of 15 standard fields
Green = verified favorable · amber = gap in the record · red = verified unfavorable · gray = not disclosed / neutral fact.
Source: official label source (official)· price: Amazon, 2026-07-12 · anchors: 494 verified dry dog foods (360 priced) · how to read this label

The fit

For your dog, specifically

Checked for a 40-lb adult with a sensitive stomach — the same published criteria our finder uses. Change your dog above and these update.

✓
Validated for adult dogsAAFCO statement covers adult maintenance.
✓
Passes our sensitive-stomach checksNamed animal protein first, and no unnamed by-products in the ingredient list.
·
Contains chickenNot selected as a concern for your dog — shown here for reference.

The source material

The full ingredient list

Every flag on the Verified Label is computed from this list. Ingredients are ordered by pre-cooking weight — the first five carry the most information.

Chicken, rice, corn protein meal, poultry by-product meal, whole grain corn, beef fat preserved with mixed-tocopherols, corn germ meal, fish meal, dried egg product, natural flavor, wheat bran, mono and dicalcium phosphate, potassium chloride, L-Lysine monohydrochloride, salt, calcium carbonate, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), thiamine mononitrate (Vitamin B-1), calcium pantothenate (Vitamin B-5), Vitamin A supplement, riboflavin supplement (Vitamin B-2), Vitamin B-12 supplement, pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), biotin (Vitamin B-7), Vitamin D-3 supplement], choline chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], L-ascorbyl-2-polyphosphate (Vitamin C), dried Bacillus coagulans fermentation product, soybean oil, garlic oil

Wet ingredients like fresh chicken shrink once cooked — which is why named meals appearing high on the list matter: they keep meaningful animal protein after moisture is removed.

Nutritional twins

Cheaper close matches

Verified foods with a closely matching label at a meaningfully lower cost per 1,000 kcal.

Taste of the Wild Ancient Stream Canine Recipe with Smoke-Flavored Salmon
33.3% protein (DM)$1.28 / 1,000 kcal32% less per 1,000 kcal
Victor Hi-Pro Plus
33.0% protein (DM)$1.35 / 1,000 kcal28% less per 1,000 kcal
Diamond Performance
33.3% protein (DM)$0.67 / 1,000 kcal64% less per 1,000 kcal

Label-composition matches only: same species, form, and growth stage; same primary protein where both are known; grain-free preserved; protein within 4 points and fat within 4 points, and estimated carbs within 8 points, on a dry-matter basis. Not a medical or quality recommendation.

The maker

Who makes this — and how they back it up

The four questions the WSAVA nutrition guidelines tell you to ask a pet-food company. Every answer is sourced or marked as an undisclosed gap — never guessed. This is the "is it made competently?" axis that star-rating sites skip.

Owns its manufacturing Owns its plants

Nestlé Purina owns and operates its own U.S. factories (21+ as of 2019).

source →
Employs a qualified nutritionist Yes — sourced

Arleigh Reynolds, DVM, Purina Senior Research Scientist, described as board-certified in veterinary nutrition. Source is Nestlé Purina PetCare (maker of Pro Plan).

source →
AAFCO feeding trials Yes — sourced

55 of 94 verified labels in our corpus carry an AAFCO feeding-trial substantiation statement.

source →
Peer-reviewed research Yes — sourced

157 PubMed-indexed papers carry "Nestlé Purina" in an author affiliation (animal/pet-domain filtered) — a reproducible floor, not a total.

source →
Parent company Nestlé Purina PetCare ↗ Founded 1986 ↗ Headquarters / plant St. Louis, Missouri, USA ↗ FDA recalls on record None on record

Full company scorecard, sources, and every SKU we've verified for this brand: Purina Pro Plan brand page →